Pre-conference IABC Academy workshops

Discover and learn with IABC Academy intensive, pre-conference workshops at the IABC World Conference. Facilitated by experts in the communication profession, these sessions were selected based on their alignment to the Global Standard, connection to the conference theme of global innovation, and ability to provide participants with high-value learning.

Personal and interactive

These workshops will deliver the kind of interactive, personalized experience that will open your mind to creative problem solving and help you build valuable skills that offer both immediate benefit and long-lasting career support. Limited to just 30 participants, each three-hour session will engage you in intriguing discussions on critical issues as you discover new strategies for overcoming major challenges.

Life-long learning

Presented in collaboration with the IABC Academy and vetted against rigorous criteria, each workshop provides life-long learning that supports a communication practitioner’s journey through continuous professional development.

Certification training

The workshops also help meet the minimum training requirements for applying to the Global Communication Certification Council’s certification program.  If you’ve already earned a Communication Management Professional (CMP) certification, the workshops can be applied to the total number of points needed for ongoing training in a 12-month period. Learn more…

Choose from four workshops that will take place on Sunday, 11 June 2017. Two workshops will be held 9:30 a.m.–12:30 p.m. and two will be held 1:30–4:30 p.m. Register here.


9:30 a.m. to 12:30 p.m., Sunday, 11 June 2017

sheila-parry-400Take pride: Building organizational success through people

Sheila Parry

The business case for pride at work is compelling. It delivers higher performance, builds brand reputation and customer loyalty. It increases innovation, quality, productivity and profit and reduces health and safety incidents and staff attrition. People who have pride in what they do are more successful and happier. They take more care, make better decisions and build better relationships. TAKE PRIDE launches the PRIDE model, a philosophy and methodology that will create… Read More


Jim ShafferReinventing communication for high impact and high value in a global world

Jim Shaffer

Communication professionals are under the gun. They’re being asked to have an impact on business performance while adding measurable value and generating a respected ROI. It’s doable. This session will lay out a step-by-step approach that some of the world’s top brands have used to reinvent communication management to improve quality, service delivery, global sales, safety, turnover, productivity and profitability. All at a cost that’s less than the gains that are made…. Read More


1:30 p.m. to 4:30 p.m., Sunday, 11 June 2017

Driving your social strategy

Anthony Shop

21st Century tools won’t work if your organization is stuck in a 20th Century culture. It takes more than tools to connect with people in today’s world. Social technology puts people at the center, empowering them to write their own story and connect in ways that used to be unimaginable. Organizations and brands that embrace today’s culture make connections and get results. This is not a typical… Read More


AAEAAQAAAAAAAAYZAAAAJDY0NjA2MmI0LTg2MmMtNGVmMy04NmRmLTI0YzhlMTcxMTBlMAFrom design thinking to communication doing: A practical guide to the hottest strategic advantage today

Ezri Carlebach

In the last couple of years, designers have come out of corporate back rooms and into the C-suite, and “design thinking” is high on the agenda for all kinds of businesses, public sector services, and even in government policy making. But what is ‘design thinking’, how does it apply in business communication, and how do you actually do it? This session will explore the foundations of design as a methodology… Read More


Extra fees applicable, limit 30 attendees per session. Register here.