Conference Highlights

Video interview with #IABC20 keynote Max Luthy, innovation and trend expert

Do you want insights on the latest trends and insights for communicators? #IABC20‘s opening keynote session will explore the disruptive changes affecting businesses and how to stay ahead of it and thrive. Max Luthy, director of trends and insights at TrendWatching (@maxluthy), joins the @IABC International Podcast to speak about his upcoming #IABC20 keynote session.

Register in February and get an extra US$50 off #IABC20 early-bird rate!

The annual IABC World Conference is the largest and most inspiring global event in the field of business communication. If you want to sharpen your skills, gain new insights and make valuable connections with communication professionals around the world, this is the place to be.

Invest in your future: Get savings right now

Yes, professional development is an investment in your future and one that can help raise your profile in your company and make you better at what you do, but why carry the burden of extra cost to attend? If you register before 6 March, you’ll save more than US$200 on registration fees.

In celebration of IABC’s 50th anniversary, get an extra US$50 off a full or standard registration in February with the code CELEBRATE50

Inspiring keynotes, over 50 breakout sessions

Nearly 50 breakout sessions for the 2020 IABC World Conference (#IABC20) have been announced. In keeping with our theme of Shift: #AreYouReady, sessions will explore the latest innovations, trends and skills that communication professionals and their organizations must have to thrive in a changing world.

Innovation and trend expert Max Luthy will open the event on Sunday, followed by brand strategist Abigail Posner from Google on Monday. On Tuesday neuroscientist Carmen Simon will open our eyes to the power of neuroscience in engagement. Look for our closing Wednesday keynote to be announced soon.

Incredible events

From the Welcome Reception on Sunday to the networking event on Monday and the sparkling Excellence Gala on Tuesday, you’ll have plenty of time to revel in the excitement of enjoying yourself as you make new connections with communication peers from around the world.

Register today!

Book your hotel room at a discounted rate while supplies last

Celebrate IABC’s 50th anniversary — 70’s style!

This year’s Welcome Reception is particularly special, as we’ll be celebrating IABC’s 50th anniversary! We’re thrilled to be holding the event at the marvelous Museum of Contemporary Art (MCA), with spectacular indoor exhibits and a beautiful outdoor space.

Image result for mca chicagoThe MCA is an innovative and compelling center of contemporary art where visitors can experience the work and ideas of living artists, and understand the historical, social and cultural context of the art of our time.

The MCA engages diverse audiences and creates a sense of community by providing a place to contemplate and discuss contemporary art, culture and issues of our day.

Celebrate, ’70s style

Image result for mca chicago 50thAnd here’s the fun part. Since IABC was founded in the 1970s, we’re inviting you to come in your favorite ’70s garb. Go all-out funky, or take a classic route with a slight nod to the fashion of the decade, or anywhere in between. You decide! And for the food, expect gourmet ’70s style, if you can imagine that. The chefs at the MCA know how to create delicious magic with visually stunning culinary presentations, so you’re in for a treat. Retro music will match our celebratory mood. Let’s smile at the past and set our sights on the future!

MCA is a 16-minute walk (or six-minute drive) from the World Conference venue, the Hyatt Regency Chicago. We’ll plan to walk and enjoy the city, but for anyone with mobility challenges, we’ll have buses available as well.

Join us at the Welcome Reception and Register today!

#IABC20 keynote Carmen Simon: Use neuroscience to create memorable messages

Carmen Simon, Ph.D., is changing how the world communicates. A cognitive neuroscientist, she has helped some of the world’s most visible brands craft memorable messages by focusing on how the brain works. In this interview for the IABC International podcast, she talks with host Dan Gold about making sure your audience remembers the messages that are most important to your brand.

Simon will join the 2020 IABC World Conference as a keynote speaker. Join us for an enlightening session that will offer new approaches to engaging your audiences.

Register today!

Video interview with #IABC20 Program Advisory Committee Chair, Nic Pearce

Trying to stay up-to-date in the continuously evolving communication industry? Join us at #IABC20 where we will explore the latest trends and key issues business communication professionals face each day. Nic Pearce, the chair for the IABC Program Advisory Committee met with Dan Gold to discuss how he thinks #IABC20 will tackle these topics in Chicago.

More sessions added to #IABC20 World Conference line-up

We’ve added more IABC World Conference breakout sessions! Experts were drawn from around the world to shape a slate of session offerings that will give you the ideas you need to create communication results that will elevate your company and your career. Sessions will focus on innovation, best practices and an understanding of how to leverage the unique power of communication. See the full conference schedule.

To provide you with the highest quality experience, presenters were selected by the IABC Program Advisory Committee through a standardized evaluation system to ensure that each session aligns with IABC’s Global Standard and fits this year’s theme, Shift: #AreYouReady. With an eye toward the latest trends, solutions and ideas, the 2020 IABC World Conference will explore the newest challenges and opportunities facing the communication profession. Read More

Video interview with #IABC20 keynote Abigail Posner, brand strategist at Google

Do you really understand the human needs of your audiences? How does anthropology impact effective communication? Abigail Posner, brand strategist with Google (@aposner), joins the @IABC International Podcast to speak about her upcoming #IABC20 keynote session.

Innovation and trend expert Max Luthy to be opening keynote at #IABC20

IABC is thrilled to have innovation and trend expert Maxwell Luthy as the opening keynote at the 2020 IABC World Conference. This year’s IABC World Conference is about exploring the unexpected, disruptive and startling changes affecting businesses today. And it’s more than just about understanding what’s ahead, it’s about the leadership role we as business communication professionals can play to make our businesses thrive in a newly discovered future. Max Luthy will share discoveries, ideas and insights on innovations, trends and changes affecting businesses now and into the future. You’ll find out what you need to be watching for and when you need to act.

Max is the Director of Trends & Insights at TrendWatching and head of their North America office. He speaks at conferences around the world and delivers consumer insights to clients such as Google, the Walt Disney Imagineers, Spotify and the Dubai government. Max has been quoted by the Financial Times, strategy+business and The Next Web. He previously ran the company’s 3,000 member spotter network and wrote the book Trend-Driven Innovation.

Learn more about Max Luthy.

Register today!

Sit for the CMP or SCMP certification exam while at World Conference


Professional certification gives you the opportunity to demonstrate your knowledge and expertise, and provide evidence of your outstanding abilities. Becoming certified engages you in a process of life-long learning that elevates your career and provides a structure for keeping your skills fresh and applicable. While you’re in Chicago for the 2020 IABC World Conference, you’ll have more than one opportunity to work on earning certification as a professional communicator.  

On Sunday, 14 June, you can sit for the GCCC’s Strategic Communication Management Professional (SCMP) or Communication Management Professional (CMP) certification exams. You need to apply to one of these GCCC programs at least two weeks before the conference and register for the exam at least one week prior. 

Attending the conference as well as the pre-conference Strategic Adviser Forum are ways to earn credit toward obtaining or maintaining certification offered by the Global Communication Certification Council (GCCC).

Review the GCCC Candidate Handbook for more information about conference attendance pertaining to the training requirement of the application. If you’ve already earned your certification, learn more about maintaining your credentials by reviewing the GCCC Renewal Rubric.

Email the GCCC with any questions about these certification or earning credits.

Did you know World Conference attendance counts toward professional certification?

professional business conference

Yes, that’s right. Both the main IABC World Conference sessions and the Strategic Adviser Forum, which is the event’s pre-conference workshop, will help you meet the eligibility requirements for certification programs offered by the Global Communication Certification Council (GCCC).

As a business communicator, professional certification can elevate your career and help keep your skills fresh and applicable. It provides a great opportunity to demonstrate your knowledge and expertise. And it could help you land your next big opportunity or perform at a higher level in your current role. Read More