If you’re attending the conference, the Brief gives you a sample of some of what you’ll experience. And if you can’t make it this year, you still get the benefit of content that will offer new perspectives on some of the most challenging issues facing the profession.
In this issue, you’ll find:
- Highlights of the Tuesday keynote with the Corporate Rebels.
- Options for pre-conference activities, from earning your certification to offsite tours of Vancouver.
- Articles from conference speakers.
- Details on the activity feed in the conference app.
Get the most out your 2019 World Conference experience with the conference app. It has all the important information you’ll need for the event, like the schedule, maps, and speaker evaluations—plus features to enhance your event experience. Here’s how to download it and get started building your schedule, connecting with other attendees, and getting oriented.
Step 1: Download the app.
All registered conference attendees receive an email about downloading the app. The email contains complete instructions for downloading the app and verifying your account. The easiest way to do this it to open the email on the device you’re bringing to the event and follow the steps.
Step 2: Verify your account.
Once you’ve downloaded the app to your device, go back to the email using the same device from Step 1 and click Verify Account to unlock all of the app’s advanced features.
Can’t find the email with the download link? You can also search for “IABC World Conference” in your app store and download it from there. To access all the app features, you’ll need to log in with a verification code, which will be emailed to you (using the email address you used to register).
How to use the app
Once you’ve downloaded the app, you can find information about its features by tapping the “How to use the app” icon on the home screen. This section will give you instructions for using features like:
- Creating a customized schedule.
- Editing your attendee profile.
- Evaluating sessions and speakers.
- Networking with other attendees and setting up appointments.
- Asking questions during general sessions.
For each new action you take on the app, you’ll earn points in the “Get to know the app” game. Start exploring!
Don’t have iOS or Android? Access all the information through the mobile web version of the app.
Feel free to contact us if you have any questions. We look forward to seeing you in Vancouver!
Back when I ran an employee communication group at Verizon, little did I know the position was setting me up to one day run an agency of my own. My whole 20+ year career seemed to be focused on either marketing or employee communication. And more often than not, both. The two actually go hand in hand but, I dare say, employee communication is a tad bit harder. Why? Because you have to fight for every yard gained with little to no budget while, in contrast, marketing budgets are rich and assumed necessary to the success of the business. Let that sink in.
Employee communicators are usually a ragtag bunch, made up of professionals from customer service, operations, IT, HR and the like. With little to no budget you become a pseudo-expert at everything (Photoshop, Illustrator, video, audio—you name it). You take pride in some of the communication that go out and, due to the volume of incoming content, you admittedly tick the box on the others. That all changed for me with one visit to Southwest Airlines Headquarters at Love Field.
What I thought I knew about employee communication changed in a single day while being guided around their facility. From the moment I walked into the SWA headquarters I noticed everything was branded appropriately. There were no one-off logos, there were no special projects with a separate theme, there were no off brand colors; it was as if the marketing team took over employee communication and blended it with the external brand…it all became seamlessly Southwest. The most astounding moment of the day was when the employee communication manager stopped a pilot at random in the hallway and asked him, “What are our three financial goals for this quarter and where are we at with each?” He gave us the complete answer without missing a beat then politely walked off. I was stunned.
The light bulb went off and I made this action plan right then and there:
- Partner with marketing to get source files of external ads from the agency. This simple act allowed me to create internal communications about the products/services with the same look and feel that our customers and employees were seeing externally.
- Use freelancers to help create larger projects (i.e. sales incentives, CS initiatives, and overall employee campaigns). The projects MUST align with the brand. Later, I replaced the individual freelancers with an agency once I was able to grow my budget.
- Align employee communication with sales. After all, what is the sole purpose of employee communication (or any department for that matter) if not to facilitate the success of sales?
- Ask for more money, and do not accept “no” for an answer. It’s a simple fact. In order to have influence in the corporate world, you need a budget. In order to build a budget, you must show a need for one. That’s where partnering with sales comes in handy. You will need to invest the time and do the research to prove that if you communicate to sales more effectively, sales will achieve “x” lift and it will cost “y.” Then you need to deliver. If you cannot provide a revenue lift number (i.e. sales generator) you are a cost center. We all know how cost centers are viewed.
- Lastly, it’s all about the brand. The look and feel of the communication should be in alignment with the brand. No more department logos, no more special logos, no more sales meetings with whatever theme the production company thinks up. No more one-off projects. It all must not only be aligned with the brand, but also must provide value to the end user. There is a lot of useless content floating around corporate America, and without a plan to fully address the dissemination of content you will be forever spinning your wheels.
It’s really all about alignment but be prepared to work hard and face resistance along the way. However, the end result will be a more efficient, effective and streamlined way of communicating to all employees. The goal, as I see it, is to have every employee saying exactly the same thing when asked a question. I often think of that pilot’s answer; that is employee communication at its best.
Sponsor of the Excellence Gala & Closing Keynote / Balihoo, has one mission—bringing employee communication to life. Think of them as the creative partner you have always wanted to handle corporate events, media & animation, employee engagement and videos.
The Balihoo Network is comprised of top-notch creative and production experts, copywriters and artists. They put only those specialists on projects who are skilled at the particular delivery methodology each project requires, no apprentices, junior associates, or people who want to “learn on the job.” Whatever the project or professional dilemma is, Balihoo has a solution. Just as important as who is viewing the creative is who is behind it—don’t settle when it comes to communication projects.
Author / Michael Bly is the creative director for Balihoo Productions, an employee communication agency. He has worked in the global marketing and employee communication fields for well over 20+ years with corporations such as Verizon, Level 3 and AT&T. Bly holds an MBA in global marketing from ASU—Thunderbird.
We live in an age of digital disruption. Effective, resilient organizations—the ones that will survive and thrive—will be organizations that are inherently creative and innovative. And that creativity and innovation will be driven by an engaged workforce and a new culture of work. We encourage leaders of organizations to be social, mobile and transparent, yet many leaders didn’t get to where they are today by being those things.
Companies with higher engagement report higher profits, as well as improvements across the scorecard such as better employee retention, customer satisfaction, and sales metrics. Sadly, employee engagement is low worldwide, despite many leaders recognizing that they must transform the way their teams connect to foster open communications and engage everyone, from the executive suite to Firstline workers.
There’s opportunity for leaders everywhere, regardless of their relative place in the org chart, to connect and engage their workforce by creating an executive communication plan and sharing that plan at scale. To do so requires a comprehensive game plan that includes a mix of events, blogs, video, news, and resources—all promoted across intranet sites and social enterprise channels. Luckily, you can do this all with Yammer.
Create a CEO connection group
Leaders need to inspire, guide, and align a workforce to the mission and core purposes of their business. If your organization doesn’t already have a dedicated space for the CEO and their team to connect with the broader employee base, start by creating a CEO Connection group. This encourages ongoing two-way dialog between employees and leaders and gains trust that leadership is interested in feedback and improving the employee experience.
Use this dedicated channel for leaders to post what is top-of-mind, address any current issues, share strategy for product launches, and discuss highlights and learnings from customer visits. Prompt leaders to share photos, videos, and updates from their mobile devices while they travel or provide more detailed messages from their desks at the home office and reach their entire employee base to build and reinforce a sense of culture and shared initiative. To see how this works in the real world, check out this interview with two executive leaders and what their personal thoughts and insights are to using Yammer.
Use the Yammer conversation as part of your next all-hands
Additionally, leaders can work with corporate comms to host Q&As—either live-streamed using Live Events in Yammer or virtually using YamJams or an AMA style event for real time engagement—both of which are accessible from any device. Employees can learn from leaders, share feedback and ideas, and ask questions. The leadership team can respond and provide their point of view, directly addressing what’s most important for employees.
This type of engagement removes the distance between remote and geographically dispersed employees and leadership while co-creating culture and taking steps towards reaching the company’s human and business goals. Afterwards, the conversation and learnings continue beyond the event timeframe. This unlocks the event for employees in different time zones, offering the ability to watch and participate via recordings, translation services, mobile viewing, search, and even transcription, all of which are now possible with Live Events in Yammer.
Encourage leaders to ask big, open questions
Tools like Yammer democratize opportunity to contribute. Everyone is given the power to share, ask, and learn—meaning that crowdsourcing, ideating, driving innovation, and taking the pulse of the employee base becomes natural. To help get the wheels in motion, encourage leadership teams ask big, open ended questions and promote these events throughout all levels of the organization.
Asking questions regarding process or product improvement, servicing ideas, solutions to assist customers, or new innovations that haven’t been addressed can spark feedback from all corners of the organization. Employees can post and reply and provide ideas from their own experiences and daily work expertise, creating the opportunity for unexpected innovations and solutions that could ultimately change the course of the company and the bottom line. Additional strategies, conversation starters, and tactics to spur engagement can be found in the Leadership Connection Deep Dive.
Reply and react to conversations
At Microsoft, we’ve seen success when leaders move beyond simply broadcasting top-down messages and begin to directly engage in conversations. While this can look different at different levels, research shows that adoption increases when executives engage directly in conversations.
In order to achieve this, you, as communication professionals, may need to curate conversations that require attention from your leader and help with messaging. As a rule of thumb, we suggest that for every post the leader initiates, they also give two replies and three “likes.” We’ve seen these simple actions of liking and replying elevate the level of conversation in the group.
Not every post in Yammer warrants a response from the CEO, but a simple “like” can go a long way. The notion that the leaders are reading and liking messages sends a message of empowerment, a nod of encouragement, and conveys that leadership is tuned into the conversations happening around them. These can easily be done through the mobile app while the leaders are on the road. Additionally, we suggest 3-5 posts beyond the CEO Connection group to improve the online presence of the leader across the larger network.
Premium World Conference Sponsor/ Microsoft, is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more. Everyday, customers across the globe engage and communicate with people across their organizations using the power of Yammer and Office 365.
IABC is excited to announce that we have partnered with B2B publisher MultiView to produce the official e-newsletter for the 2019 World Conference event, the IABC World Conference Brief.
With this customized conference publication, we’ll offer a curated selection of both World Conference news and insights on critical communication issues. If you’re attending the event, you’ll have a head start on the some of the learning you’ll experience at the event. And if you can’t make it this year, you’ll still get the benefit of content that will offer new perspectives on some of the most challenging issues facing the profession. The IABC World Conference Brief will keep you connected to the experience before, during and after the event, from keynote highlights to event photos to insights from speakers.
Look for the IABC World Conference Brief in your inbox every other Wednesday (the next issue will come out on 8 May) and each day of the conference. We’ll also have a couple of post-event issues that will recap key takeaways from this year’s event. And you can check out past issues on the archive page.
For more information about advertising in the IABC World Conference Brief, check out the media kit.
Come a bit early to the World Conference and you’ll have the chance to experience Vancouver for the first time or like never before. If you’re a foodie, a cyclist, enjoy a great walk or love exploring the world from the sky, you are in luck!
We have something for everyone. Take a plane ride with a stop for a lovely lunch, tour the city on a bike, discover hidden treasures as you walk through town or experience the best food and libations Vancouver has to offer.
This is your chance to connect with your team, meet new people and fill your cup with enjoyment before the start of the event. It’s important to relax and get refreshed before you plunge into some in-depth learning. Don’t miss this opportunity!
These experiences happen on the afternoon of Sunday, 9 June, so be sure you arrive in time. Spots are limited, so don’t wait to sign up.
Unparalleled networking with peers from around the world. Inspiring speakers who will change the way you think about your work, and the world at large. A chance to hone your skills and learn about how to meet the challenges of the future from the best in the business. These are just a few of the reasons for communication professionals to attend IABC’s annual World Conference happening 9–12 June 2019 in Vancouver, British Columbia, with the theme “Think Forward.”
IABC World Conference attendees work in a variety of industries, in corporations, nonprofits, consulting firms, government and as independent practitioners. They practice in diverse disciplines of communication, including public relations, employee communication, marketing, reputation and brand management, media relations, community relations, public affairs, investor relations, and government relations.
2018 World Conference attendee facts and figures
To give you an idea of what’s in store at this year’s event in Vancouver, here’s a look back at some statistics about attendees from the 2018 event in Montréal.
- More than 1,300 communication professionals attended.
- 36 countries were represented among attendees, including the U.S., Canada, the U.K., Australia, South Africa, New Zealand and the Philippines.
- Most attendees reported working for organizations with 1,000 or more employees.
- The majority of attendees reported working for corporations.
- About half of the attendees reported having responsibility for a budget of US$100,000 or more.
- Corporate communication was cited as the primary function for most attendees, followed by employee communication and marketing communication.
- Gaining knowledge about trends and practical tools from speakers and networking with peers were considered the most valuable aspects of the event.
- The majority of attendees reported having 10 or more years of experience.
- No. 1 reason cited for attending: The content of the sessions.
If you attended the 2018 conference in Montréal, then you know that you’re in store for an incredible experience. You’ll get the latest trends, solutions and answers to critical questions facing the communication profession. Along the way, you’ll make valuable connections that will support you and your career for years to come.
Did you know that building alignment is a chance for your organizations to boost its competitive advantage? And for you as a communicator, it’s a chance to take the lead on alignment and significantly increase the demonstrable business value you provide. To learn how, join the pre-conference Strategic Adviser Forum session, “Alignment: how communicators can change the face of leadership.” The session takes place on Sunday, 9 June from 9 a.m. to 12 p.m. (Lunch is included.)
According to the Cambridge Dictionary:
- “Organization” means a “group of people who work together in an organized way for a shared purpose.”
- “Team” means “people working together as a group in order to achieve something.”
When you consider these definitions, one thing becomes obvious. Alignment—the ability to unite people behind a shared vision, strategy, values and purpose—is absolutely core to what leadership is all about.
Are most organizations aligned?
Did you to know that some of the world’s organizations are routinely poor at aligning themselves and have been for decades? What if we told you that only 26 percent of communicators believe their colleagues value their corporate strategy, according to a recent study? And, for corporate purpose, it’s only 35 percent. That’s a third. So much for organizations being united by shared purpose.
Lead on alignment across your organization
This interactive workshop will focus on how to take the lead on alignment across your organization. It will be particularly relevant to any communicator who is keen to increase the business value of their function or their role within the organization. The workshop will begin by looking briefly at the findings of the 2018 Global Alignment Study conducted by Zora Artis, SCMP and Wayne Aspland, with the support of the IABC Foundation.
It will then focus on the practical issues related to driving organizational alignment. In particular:
- Alignment, brand and engagement: How do they work together?
- How to determine the level of alignment in your organization and create the business case for change. This is critical because real alignment is virtually impossible without total leadership support.
- Uniting and empowering your leaders—both the executive and the senior leadership teams. Why is this important and how can you approach it?
- How to create and communicate a simple, credible and inspiring strategic narrative, which is vital to the alignment process.
- How to move from “communicate” to “unite” and the critical partnerships you will need to forge along the way.
- How to move beyond tactical actions to tangible outcomes.
Zora Artis, GAICD, SCMP, FAMI, CPM, is the CEO and lead strategist of 3AC in Melbourne, Australia. 3AC is a strategic communication and creative agency focused on helping clients succeed whether its solving a business problem or leveraging opportunities. Artis has almost three decades of experience in business, marketing, communication, advertising and branding. She is a director on the IABC International Executive Board, a member of the IABC Audit & Risk Committee, a member of the Global Communication Certification Council, IABC APAC region board vice-chair, IABC Victoria Past President, IABC Gold Quill winner, a recipient of the IABC 2015 Chairman’s Award and a Gold Quill Awards Blue Ribbon Panel evaluator.
Wayne Aspland is a writer and communication consultant with more than 15 years’ experience in corporate communication (including head of function). He researches extensively and creates strategic narratives, thought leadership and communication strategies that help organizations think about, talk about and realize their future. This includes supporting a growing number of strategy execution, digital transformation, strategic alignment and employee and stakeholder engagement projects. Aspland has lectured in communication at Deakin University and is also an award-winning former member of the IABC Victoria Board. In 2017, he authored a comprehensive discussion paper, “The Robots are Coming,” which covered the impact of AI on corporate communication.
The fee for this workshop is US$250 members and US$300 for non-members. It is included with Sunday-only day-pass registration.
This is your chance to take your organization, and your career, to the next level.
Over 50 breakout sessions for the 2019 IABC World Conference (#IABC19) have been announced, Soledad O’Brien will give the opening talk on the state of the media, Corporate Rebels will inspire us with their mission to make work fun, and Celeste Headlee will speak on the lost art of conversation. Plus, we’ll soon post additional breakout sessions.
We’re excited to tell you that we’ve added CEO and author Peter Sheahan as our closing keynote. On Wednesday, 12 June 2019, Peter will present the session “Accelerated growth: Building organizations and teams capable of sustaining growth through a culture of innovation, courageous leadership and aligned individuals.”
With staff in 24 cities, across nine countries, Peter knows firsthand the challenges of growing a business in the rapidly changing marketplace. He’s delivered more than 2,500 presentations to over 500,000 people in 20 different countries. Peter was named one of the 25 Most Influential Speakers in the World by the National Speakers Association and is the youngest person ever to be inducted into their industry Hall of Fame. He’s a great fit for the international audience that will attend #IABC19 as we focus on the conference theme of “Think Forward.”
Make an investment in your career that will pay dividends for years and join us for the can’t-miss conference for business communicators. Register now if you haven’t already, and we’ll see you 9–12 June at the 2019 IABC World Conference in Vancouver.
Celeste Headlee’s TEDx Talk, “10 ways to have a better conversation” has been viewed by millions. This June, you can hear her speak in person at the 2019 IABC World Conference in Vancouver as she puts the focus on a critical topic.
In a time when conversations are often minimized to a few words in a text message and lack of meaningful communication and dialogue abounds, Celeste sheds a much-needed light on the lost and essential art of conversation. Don’t miss her talk and everything else this year’s event has to offer.
Nearly 50 breakout sessions for the conference have been announced, award-winning journalist Soledad O’Brien will give the opening talk on the state of the media and Corporate Rebels will inspire us with their mission to make work fun. Plus, we’ll soon announce one more keynote speaker and additional breakout sessions.
It’s the can’t-miss conference for business communicators and prices go up after 6 March! Make an investment in your career that will pay dividends for years. Register now if you haven’t already, and we’ll see you 9–12 June at the 2019 IABC World Conference in Vancouver.
Join Celeste Headlee on a journey that explores human nature and understanding.