We’ve added more IABC World Conference breakout sessions! Experts were drawn from around the world to shape a slate of session offerings that will give you the ideas you need to create communication results that will elevate your company and your career. Sessions will focus on innovation, best practices and an understanding of how to leverage the unique power of communication. See the full conference schedule.
To provide you with the highest quality experience, presenters were selected by the IABC Program Advisory Committee through a standardized evaluation system to ensure that each session aligns with IABC’s Global Standard and fits this year’s theme, Shift: #AreYouReady. With an eye toward the latest trends, solutions and ideas, the 2020 IABC World Conference will explore the newest challenges and opportunities facing the communication profession. Read More
Interact is a global enterprise software company that serves intranet software to over one million users across more than 850 organizations. We specialize in solving internal communication and collaboration challenges by combining our sophisticated intranet software with outstanding professional services, focusing on developing long-term strategic partnerships with our customers. Interact has offices in Manchester, Boston and New York and operates across the whole of the US and Canada, EMEA and Australia. To learn more visit at Interactsoftware.com or call us at +1 (646) 564 5775
IABC is thrilled to have innovation and trend expert Maxwell Luthy as the opening keynote at the 2020 IABC World Conference. This year’s IABC World Conference is about exploring the unexpected, disruptive and startling changes affecting businesses today. And it’s more than just about understanding what’s ahead, it’s about the leadership role we as business communication professionals can play to make our businesses thrive in a newly discovered future. Max Luthy will share discoveries, ideas and insights on innovations, trends and changes affecting businesses now and into the future. You’ll find out what you need to be watching for and when you need to act.
Max is the Director of Trends & Insights at TrendWatching and head of their North America office. He speaks at conferences around the world and delivers consumer insights to clients such as Google, the Walt Disney Imagineers, Spotify and the Dubai government. Max has been quoted by the Financial Times, strategy+business and The Next Web. He previously ran the company’s 3,000 member spotter network and wrote the book Trend-Driven Innovation.
Staffbase is the world’s leading employee app for improving business and internal communication in large companies. Our mobile-first platform provides a secure channel for employers to reach their global workforce for increased access to corporate information and workplace tools, including existing intranets. Headquartered in New York and Germany, Staffbase makes the difference for leaders who foster alignment, engagement, and relevance for hundreds of enterprise customers like Brinks, Adidas, Audi, Siemens, Rio Tinto, and UC Health. Learn more at Staffbase.com, or contact us at 929-900-1500.
Professional certification gives you the opportunity to demonstrate your knowledge and expertise, and provide evidence of your outstanding abilities. Becoming certified engages you in a process of life-long learning that elevates your career and provides a structure for keeping your skills fresh and applicable. While you’re in Chicago for the 2020 IABC World Conference, you’ll have more than one opportunity to work on earning certification as a professional communicator.
On Sunday, 14 June, you can sit for the GCCC’s Strategic Communication Management Professional (SCMP) or Communication Management Professional (CMP) certification exams. You need to apply to one of these GCCC programs at least two weeks before the conference and register for the exam at least one week prior.
Attending the conference as well as the pre-conference Strategic Adviser Forum are ways to earn credit toward obtaining or maintaining certification offered by the Global Communication Certification Council (GCCC).
Review the GCCC Candidate Handbook for more information about conference attendance pertaining to the training requirement of the application. If you’ve already earned your certification, learn more about maintaining your credentials by reviewing the GCCC Renewal Rubric.
Email the GCCC with any questions about these certification or earning credits.
Yes, that’s right. Both the main IABC World Conference sessions and the Strategic Adviser Forum, which is the event’s pre-conference workshop, will help you meet the eligibility requirements for certification programs offered by the Global Communication Certification Council (GCCC).
As a business communicator, professional certification can elevate your career and help keep your skills fresh and applicable. It provides a great opportunity to demonstrate your knowledge and expertise. And it could help you land your next big opportunity or perform at a higher level in your current role. Read More
Carmen Simon, Ph.D., is changing how the world communicates. A cognitive neuroscientist, she has helped some of the world’s most visible brands craft memorable messages by focusing on how the brain works. Simon joins a 2020 IABC World Conference keynote speaker lineup that already includes Google’s Abigail Posner, with more announcements to come. Join us for an enlightening session that will offer new approaches to engaging your audiences.
An intriguing approach to engagement
Everyone in business aspires to engage others at some point, internally or externally. In fact, engagement is so widely addressed that it’s becoming a big word that often means very little. So let’s define it meaningfully, by using science. What does it really take for the brain to be engaged?
An intriguing approach to understanding engagement is to view it from the angle of its absence. So what do we know about the psychology of boredom? Is it possible for the brain to be bored in the age of over-stimulation?
The answer is yes. Scientists used to believe that boredom was defined by the absence of stimulation. Now they are discovering that too much stimulation can have a similar effect.
So how do we prevent the brain from getting bored—therefore staying engaged with your message and your cause? The good news is that the brain does not want to stay bored for too long. From an evolutionary point, we cannot afford to stay bored.
This keynote offers four evidence-based, practical guidelines that you can use immediately to create meaningful engagement for your internal and external audiences.
About Carmen Simon
Carmen Simon is the founder of Memzy, an agency that helps corporations use brain science to create memorable messages that influence customers’ decisions. Carmen has two doctorate degrees, one in instructional technology and another in cognitive psychology, and is a recognized expert in applying neuroscience to leadership, communication design, and customer engagement. Her most recent book, Impossible to Ignore: Creating memorable content to influence decisions, has been selected as one of the top books on persuasion. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.