Insights and Highlights

Sit for the CMP or SCMP certification exam while at World Conference

Credit: istockphoto.com/pixelfit

Professional certification gives you the opportunity to demonstrate your knowledge and expertise, and provide evidence of your outstanding abilities. Becoming certified engages you in a process of life-long learning that elevates your career and provides a structure for keeping your skills fresh and applicable. While you’re in Montréal for the 2018 IABC World Conference, you’ll have more than one opportunity to work on earning certification as a professional communicator.  

On Sunday, 3 June, you can sit for the GCCC’s Strategic Communication Management Professional (SCMP) or Communication Management Professional (CMP) certification exams. You need to apply to one of these GCCC programs at least two weeks before the conference and register for the exam at least one week prior. Attending the conference also earns you credits that can count toward obtaining or maintaining your certification.

Also, attending the World Conference or the pre-conference Strategic Adviser Forum are ways to earn credit toward obtaining or maintaining certification offered by the Global Communication Certification Council (GCCC).

Email the GCCC with any questions about these exams or certification.

Join one of three incredible off-site experiences!

Off-site visits are part of the Tuesday, 5 June unconference portion of the World Conference. These special visits offer a chance for attendees to experience local Montréal businesses and culture, including company visits, artistic adventures and some downright fun! Participating organizations include Ubisoft, PR Without Borders and National PR. We’ll also host a group brain puzzler experience with A/Maze. Proceeds go to the IABC Foundation.

Space is limited, cost of attendance is US$75 and proceeds support the IABC Foundation. If you’re already attending the conference, or planning to attend, add off sites visits as you go through the registration process for the conference. If you want to purchase one or more individual tickets (for your spouse, family, colleagues, friends, etc.) just go through the same system and select one of the offsite visits.

CEO Panel: Are business communicators the next chief strategy officers?

For the morning general session on Tuesday, 5 June, at the IABC World Conference, we’ll hold a discussion with several top CEOs on their vision and ideas for how communication can make a demonstrable contribution to business success and explore the question of whether business communicators are well-positioned to become the next chief strategy officers.

Moderated by Hugues Mousseau, vice president and partner with Syrus Reputation, the panel will also unveil the results of Syrus Reputation’s 2018 Global CEO survey, providing a unique look into the contribution of business communicators to the achievement of corporate successes.

Learn more…

Open Space

Taking place during the special unconference portion of the IABC World Conference (1:00 p.m. to 3:15 p.m.,Tuesday, 5 June), and one of several options you can choose from during this time, read on to learn more about this exciting Open Space-style addition to the event!

What is Open Space at the World Conference?

Open Space is a self-organizing group activity where participants select and lead discussions on topics of their choosing. Discussions can be on anything at all and groups may opt to organize by industry, discipline or just pure affinity. Long-time IABC leaders, Michael Nord and Mike Klein will be the hosts of the event.

How do you determine what will be discussed?

The idea with Open Space is that the topics of discussion are decided collectively. We will determine topics ahead of time by having a board in the Hub (exhibit hall) where attendees can indicate topics of interest. Through this board, we invite anyone who’s interested in a topic to put their name forward to lead a discussion. Those who want to take part in a topic that has been listed can indicate their interest with a sticker.

How will it work on the day?

Our take on Open Space will have the event taking place in two 60-minute sections, allowing for an optional switch to another unconference activity after the first hour. Participants will find their way into a group and discussion leaders will get guidelines for how to ‘run’ the conversations.

Learn more…

Start your day with our Wellness program

At the IABC World Conference, we’re concerned about all of you—body, mind and spirit. That’s why we’re offering a new morning wellness program to get the day started with you feeling centered and energetic.

Begin with a sunrise yoga session that will raise your energy and brighten your outlook for an exciting day ahead. Yoga is followed by meditation, leaving you with lasting health benefits and a readiness to take in new knowledge while feeling your best. These sessions are led by experienced and certified instructors who will give you what you need to get an incredible start to your day.

Learn more about sunrise yoga and meditation.

Join us at the World Conference

 

Why sink or swim when you can play?

Astronauts do it.

Air Force pilots do it.

Educated children with their toys do it.

Let’s do it.

Let’s simulate.

We have taken a little creative freedom with Cole Porter’s lyrics about falling in love to make a point: communicators need creative learning methods to help us navigate the new—sometimes uneven—professional paths.

As we progress in our communication careers, most of us come to a point where we move ahead—or not—by doing and succeeding or by doing and failing. Once you become a technical expert in your field, the next step for you might be to become a strategic adviser to leadership and then, become a business leader in your own right. The real consiglieri know that the skills needed to become the best adviser you can be cannot be learned by maps alone: It is not a linear road, and although many have navigated it before and learned to surmount the obstacles in their way, very few leave breadcrumbs for those coming behind them. Read More

Real life at the communication crossroads: Creating courage

What do you see in your mind’s eye when you hear the word courageDo you picture the firefighter, walking into the wall of flames when everyone else is running the other way? Or the extreme sports expert, defying gravity and risking death to achieve a certain level of awe? Or the internal communication leader who decides to miss a deadline because the project isn’t on the right track?

Wait—what??

Hold up a minute. Yes, the first two images are ones we typically classify as courageous or brave. But the third? Rarely do acts of defiance in our workplace get called out in the same awe-inspiring manner. Read More

Ryan McCarty on a “Culture of Good”

As the former director of customer and employee relations at TCC, the largest Verizon Authorized Retailer in the U.S., Ryan McCarty is no stranger to empowering employees through a powerful cultural movement. Speaking on creating a “Culture of Good,” Ryan will join the 2018 IABC World Conference as an inspirational and thought-provoking closing keynote.

Under Ryan’s guidance, TCC’s “Culture of Good,” which enables others to do good in their communities for the value of the investment rather than the return on investment, TCC has donated US$1 million to Riley Hospital for Children; provided 100,000 backpacks full of school supplies to children; given away supply packs to 5,000 teachers; and contributed US$100,000 in grants to organizations focused on improving the environment. Read More

Introducing Unconference

At the World Conference this year, we are stepping it up a notch, bringing some of the best experiences of modern conferences to Montréal. We are turning over our afternoon on Tuesday, 5 June, to something we’re calling “unconference,” where delegates will choose between one of four options. Read More

Bushcraft for communicators: Travelling fast and light in the new world of work

How do leaders, managers and teams work quickly and effectively in an uncertain world confronted by fierce competition and rapidly evolving technology? How do communicators equip their colleagues with the tools they need in this new world of work? Some lessons from history tell a powerful story of what is needed now.

In the center of London stands a monument to folly. A monument to Sir John Franklin, leader one of the most heroic failures in the history of Victorian arctic exploration. A monument that resonates today for communicators.

Read More

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