Insights and Highlights

What’s new and special about this year’s IABC World Conference?

san francisco 1This year’s IABC World Conference started with a vision. A group of 25 volunteer communication leaders from around the world, the Program Advisory Committee (PAC) wanted to go beyond the ordinary. Drawing from the desire to deliver an event with truly innovative thinking, the group evaluated a record 250-plus presentation proposals.

A global mix of dynamic speakers with compelling content were matched to five tracks: communication skills, leadership and strategy, marketing and brand, reputation and employee engagement. As the program came together, the aim was to include sessions that would deliver best practices, new insights and creative solutions to solve real problems.

But that wasn’t enough. The PAC wanted to push the boundaries to give their peers the kind of learning that was specifically tailored to their needs. That’s how these six new features of the conference came into play. Read More

Discover a world of learning

WorldInnovative ideas and creative solutions are not relegated to one part of the world. They’re everywhere. That’s why IABC World Conference speakers and attendees reflect the international nature of what makes the communication profession so special—a myriad of perspectives, ideas and experiences that reflect the diverse nature of organizational communication.

This year’s conference is shaping up to be more globally representative than ever before. Last year’s attendees represented nearly 40 countries. As we head toward 14-17 June, attendees will be streaming in to San Francisco from all over the world, creating a richly vibrant, multicultural, one-of-a-kind experience. Read More

Learn from the best: 2015 World Conference speakers

Pier 7 in San Francisco at nightWith more than 250 submissions, the 2015 slate of World Conference speakers are truly the cream of the crop. Who are these professionals exactly?

This year’s speakers:

  • Are globally diverse: Representing six continents, this year’s speakers will bring the latest communication trends from 19 countries around the world.
  • Have a tradition of speaking excellence: Two TedTalk speakers, one member of the Professional Speaker’s Hall of Fame, and countless conference sessions, workshops and webinars: Our speakers know the components of an engaging presentation.
  • Are proven communicators: Eight of our speakers are Accredited Business Communicators. Five are IABC Fellows—the highest honor awarded to IABC members for contributions to the profession.
  • Represent the gold standard of communication: Among this year’s slate are 10 IABC Gold Quill Award winners—IABC’s premier program recognizing excellence in the field of communication.
  • Are leaders in their field: This year’s speakers are at the forefront of their profession, pushing boundaries to achieve excellence. Among them are: published authors, one of Silicon Valley’s 100 most influential women, India’s first professional blogger, one of Content Marketing’s Top 36 content marketers who rock, and one of PR News’ “15 to Watch” leaders shaping the industry.

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Speaker Sam Harrison: 5 tips to keep your creativity soaring


Sam Harrison

There’s nothing like a liberal infusion of personal creativity to add energy and magnetism to our communication methods. Strategy and content may be dead-on, but the ebb and flow of our creativity can determine whether our deliverables are bright or bleak, attention-grabbing or sleep-inducing.

The good news is that creativity isn’t a talent granted to a privileged few—it’s innate in all humans. The challenging news is that to ignite our imaginations, we must constantly nourish and exercise our creativity like a muscle. Read More

Your invitation to career counseling with the best in the profession

Joe Williams

Joe Williams, IABC Fellow

On behalf of the IABC Fellows, I’d like to invite you to be part of an intimate, one-of-a-kind, IABC World Conference pre-event on 14 June in San Francisco: The Circles of Wisdom. In small group circles, we’ll share with you “What We’ve Found to be True”—the most down-to-earth, practical and useful advice that we’ve gleaned from our careers and life experiences.

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Multipliers, Diminishers, and the power of not knowing


Liz Wiseman

Is your organization’s leader a Multiplier or a Diminisher? In this CW Radio podcast interview, leadership expert and IABC World Conference keynote speaker Liz Wiseman talks about the danger of the Diminisher mind-set in leaders.

When highly intelligent, experienced leaders think they have all the answers, they can sometimes quash the ideas and contributions of those around them, actually reducing the company’s capacity for innovation. Wiseman advocates that instead leaders adopt a “rookie” mentality, asking deep questions and working from a place of not knowing all the answers. In this way, leaders can become what she’s termed Multipliers, leaders who “amplify the intelligence of those around them,” rather than drain it.

Listen to the interview here.

Learn about leadership excellence. Register now.


Boston Marathon bombing: What have we learned?

Boston_skyline_sunsetIn April 2013, two explosions rocked the world famous Boston Marathon, in turn rocking the city and the nation. The crisis threw Boston-area communicators into the middle of events in ways they would have found hard to imagine.

What have we learned? What happens when organizations are faced with not only the unexpected, but the unimaginable? How can we prepare to cope with unforeseen events?

Three communicators who were close to this tragedy will be part of IABC’s World Conference closing panel. They’ll help find answers to these questions as they share their perspectives on the crisis and their roles in it. The panel will include a freelance communicator who was in the stands when the first of two bombs exploded directly in front of her; the communication director of one of the six major medical centers that were called upon to treat the hundreds of bombing casualties; and a police officer in the media relations office of the police department most immediately involved in responding to the bombing and the manhunt for the perpetrators.

Attendees at this session will come away from the panel discussion with a greater appreciation for the role communicators can play in helping their own organizations and the public plan for and respond to major crises, learn lessons they can apply to their own organizations, and be inspired by the commendable actions and responses of their fellow communicators when the unimaginable happens.

Wednesday, 17 June 2015, 10:30 a.m.–12 p.m.

Learn from the people who were there. Register now.