What is your job? The corporation you worked for hired you in a media management capacity, as a public relations expert, maybe as an information coordinator–any number of titles that essentially come down to making sure that your employer’s message comes across clearly and succinctly, and in a compelling way. If you’re looking to produce high-quality corporate television, does that mean you have to own and manage all of the technology needed to create the message? Not necessarily.
Do you need a big studio?
Unless your company shoots regularly scheduled programming on a daily basis, there may not be a need to maintain a large studio. There are so many different cameras, lenses, filters, etc. out there that not using outsourced production companies may limit your choices for the looks you are trying to achieve. Read More
This year’s Foundation luncheon event at the IABC World Conference will offer an unforgettable experience that will enlighten, inspire and bring the best of the profession forward. Speakers will redefine what it means to be a communicator, by sharing stories on how they contributed their time and talent in remarkable and life-changing ways.
These “better results” not only relate to financial (higher revenue and profits), but also in people terms – less stress, less absence among employees and higher customer satisfaction. Read More
If used properly, LinkedIn can be more than a social network for connecting with colleagues–it can help you leverage your career. However, as voiced by the participants in a recent #CommChat, moderated by World Conference speaker Chuck Gose, the site can often feel bloated by too much self-promotion, too much spam, even too many endorsements and connection requests. So, how do you filter through the noise? With personalization and frequent activity and upkeep.
For a complete recap of the discussion, check out IABC’s Storify page.
Below are a few highlights from our conversation about LinkedIn.
1. Use LinkedIn as your daily source for industry news and career tips
Content was the most common reason that participants used LinkedIn regularly. With LinkedIn’s publishing platform, it’s even easier now to contribute and share professional insights.
#commchat A3) For days I’m in the office, I visit LinkedIn hourly. With publishing, some great content is there.
— Chuck Gose (@chuckgose) April 15, 2015
A10: LinkedIn is very much like the morning paper. I check it once a day, unless it alerts me to something – via email/push. #CommChat
— Dawn R. Dugle (@MsWr1te) April 15, 2015