Insights and Highlights

Liz Wiseman: Top leadership thinker to be keynote

imageListed on the Thinkers50 ranking and named one of the top 10 leadership thinkers in the world, Liz Wiseman is dedicated to teaching leadership to executives around the globe. IABC is honored to have her speak as a keynote at the 2015 IABC World Conference.

As President of the Wiseman Group, a leadership research and development firm headquartered in Silicon Valley, California, some of her recent clients include: Apple, Dubai Bank, Genentech, Nike, PayPal, and Twitter.

She has conducted significant research in the field of leadership and collective intelligence and regularly writes for the Harvard Business Review and a variety of other business and leadership journals. Her books include Multipliers: How the Best Leaders Make Everyone Smarter, a Wall Street Journal bestseller and The Multiplier Effect: Tapping the Genius Inside Our Schools.

A former executive at Oracle Corporation, she worked over the course of 17 years as the Vice President of Oracle University and as the global leader for Human Resource Development. She is a frequent guest lecturer at BYU, Harvard, the Naval Postgraduate School, Stanford and Yale and holds a Bachelors degree in Business Management and a Masters of Organizational Behavior from Brigham Young University.

Check out the first 30 World Conference sessions

3d black crystal shapesRepresenting some of the most innovative ideas of the profession, combined with real-life practical communication solutions–descriptions for the first 30 World Conference breakout sessions have just been published.

This global mix of speakers  includes seasoned communication experts like Sam Harrison, John Deveney, ABC, IABC Fellow, Barbara Gibson, ABC, and Ann Wylie who combine their expansive knowledge with next-level thinking to support your ability to elevate your organization. New speakers like Jana Sedivy, Jill Hirz, Stacey Gordon, Carlo Figueroa and many more, offer fresh perspectives and immediate take-aways that you can put to work now.

Here’s just some of what you’ll learn:

  • How to apply innovative solutions for long- and short-term problem-solving
  • Ways to integrate internal and external communication through authenticity
  • The science behind strategic communication
  • Creative methods for building connections that result in unencumbered engagement
  • New tools and technology to break through to your audience

Check out the speaker list and session descriptions here to get all the details.

Wondering if machines can ever totally replace people? Geoff Colvin will let you know.

Geoff Colvin homepageGeoff Colvin is an award-winning thinker, author, broadcaster and speaker on today’s most significant trends in business. In addition to being a general session keynote presenter, Colvin will serve as panel moderator at the IABC Foundation luncheon.

Respected Commentator

As Fortune’s senior editor-at-large, he is considered one of America’s sharpest and most respected commentators on leadership, globalization, wealth creation, the InfoTech revolution, and related issues. As anchor of Wall Street Week with Fortune on PBS, he spoke each week to the largest audience reached by any business television program in America.

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10 things you’ll learn at the World Conference—and that’s just a start!


The IABC World Conference program is launching with some of the most innovative thinkers and stellar presenters in the communication profession. Here’s the first in a series of previews on what you can expect to learn.

1. Apply inside knowledge from top companies

Get inside knowledge and best practices from top organizations like Microsoft, Dow Chemical, Walmart, Chevron, Bayer HealthCare, Hilton Worldwide, Lockheed Martin, Expedia, LinkedIn and many more.

2. Prepare for the next disruptive technologies

Get the heads up on the next disruptive technologies coming your way—and how they will impact everything you do.

3. Drive strategic communication across your organization

Find out what’s really strategic about strategic communication—learn to create and coordinate the communication function across your entire organization.

4. Mobilize employee ambassadors

Connect the dots on how to mobilize a successful employee ambassador program—with the right research, buy-in and collaboration you need to make it happen.

5. Build corporate partnerships

Build corporate partnerships and CSR programs that persuade the C-suite decision makers that your strategy has the power for influence and success.

6. Focus employees on global strategies

Create cross-cultural communications that focus employees on overarching global strategies and objectives.

7. Engage employees in the digital age

Engage your employees in the digital age by building an ecosystem around your enterprise social network.

8. Steer your way through a crisis

Play out real-life scenarios that will teach you how to steer your way through and out of a crisis.

9. Overcome barriers to emerge as a thought leader

Discover best practices for building a great content strategy—and how to overcome internal barriers to emerge as a true thought leader.

10. Stretch the way you think

Tap into your inner creativity by learning to stretch the way you think.

Sally Hogshead: How the world sees you—from first impressions to lasting value

Sally Hogshead head shot green dress low res
When you learn how to fascinate, you become more memorable and valued. When organizations learn to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave. Why are you captivated by some people, but not others? How do certain leaders convince you to change your opinion? What will distinguish your communications from others’ and help you stand out in a massively distracted world?

From the moment she steps onstage, Sally Hogshead captivates you. A member of the Speaker Hall of Fame, Sally has quickly gained a reputation for blending proprietary research with sharp insight and wit. She takes audiences on a journey inside the human brain, exploring communication, performance and the future of personality branding. Sally’s national study on the science of fascination led her to develop The Fascination Advantage assessment and report. This is the first science-based assessment to measure how an individual is most likely to add value. Unlike other tests, such as StrengthsFinder or Myers-Briggs, this assessment doesn’t measure how you see the world. This measures how the world sees you.

By attending this session, you’ll learn how to reverse the usual model of communication, find out how to stop focusing on “how you see the world” and discover how to start applying your advantages based on “how the world sees you.” We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? Audiences will either be immediately engrossed by your message, or lose interest entirely. To stop the distraction, and engage listeners, we must create moments of intense focus. We must use our personality advantages to connect and communicate. When we do, we generate extraordinary results. This session will explore the science of personal branding, based on original research with hundreds of thousands of people.

You’ll learn how to:

  • Identify your personality’s top advantage.
  • Make stronger first impressions.
  • More quickly earn respect and trust.
  • Increase value among co-workers.

This is a powerful, funny, high-energy presentation, filled with interaction. Participants discover their own unique advantages to be heard and remembered.

Learn about how the world sees you.

Join Sally Hogshead at the IABC World Conference. Register today.

Bill McDermott: Business maverick to global leader

Bill McDermott_SAPIABC World Conference keynote speaker, Bill McDermott, is the CEO of business software market leader SAP and the best-selling author of Winners Dream: a journey from corner store to corner office. Bill’s life and career began in Amityville, New York, a gritty middle-class community on Long Island.

With inspiration from his parents, Bill became a small business owner at age 16, an experience that would shape his dynamic approach to leading people and building successful businesses. Now CEO of SAP, the world’s largest business software company, Bill is a respected global leader, community advocate, mentor and innovator. Bill also serves on the Boards of Directors of two innovative companies, performance apparel pioneer Under Armour and engineering software maker Ansys, Inc. He began his long career in business leadership at Xerox. He spent 17 years at the company and rose to become its youngest corporate officer and division president. Following stints at Gartner Inc. and Siebel Systems, Bill joined SAP in 2002 and began a record run that would see SAP expand its leadership position in business software. Today, with breakthrough innovations like SAP HANA, Bill is leading SAP on a new mission to help the world, “Run Simple.” Bill has received countless awards and recognition throughout his career and is routinely one of the highest-rated CEOs on the website with approval ratings over 90%.

Aaron Dignan: Culture, at the intersection of people and technology

screen-shot-2013-07-13-at-105852-amCulture is changing rapidly at the intersection of people and technology. Author, digital strategist and IABC World Conference keynote speaker, Aaron Dignan, translates disruptive innovations at the fringe of the digital space (and most recently the world of gaming) into meaningful lessons for the mainstream.

Aaron Dignan dressed up like a super hero for 180 straight days of the first grade, which marked the beginning of his life as an iconoclast, observer, theorist, and performer. Now, as a founding partner of the digital strategy firm Undercurrent based in New York, he advises global brands and complex organizations like GE, PepsiCo, Ford, and Disney on their future in an increasingly technophilic world. Dignan solves problems across a wide range of industries using a model of behavior that promotes: habitual, emergent, iterative, collaborative, bespoke, and multifaceted interactions. He believes that by tapping into the ever-present digital layer, complex organizations can improve almost every process including marketing, human resources, decision-making, and future planning. Most recently, he has recognized the immeasurable value of games as engines of motivation capable of influencing behavior. Dignan now believes that a new breed of behavioral games has the power to transform our most basic activities at work, school, and home. Dignan is the author of Game Frame: Using Games as a Strategy for Success.