Reaching a global workforce: Best practices for translating and localizing internal communication
Global businesses are multilingual businesses. Businesses are increasingly sending employees abroad or drawing on overseas talent to staff positions at home. For the largest multinational U.S.-based companies, more than half of the global workforce resides outside of the U.S. Approximately 17 percent of workers inside the U.S. are foreign-born. Are you ready to cross global boundaries and speak clearly to a multilingual workforce?
Americans assume that “everybody speaks English” in the business world. Even if this were the case, internal communication does more than inform. Nelson Mandela said, “If you speak to people in a language they understand, it goes to their heads. If you speak to people in their own language, it goes to their hearts.” Well-translated messages engage both hearts and minds. Engaged employees are not just more productive; they are brand representatives as well.
This presentation will use case studies to illustrate trends in multilingual internal communication. Participants will gain information on the translation process, tips for best practices for creating localization-friendly content, and an appreciation for how cultural differences impact communication styles and strategies. This presentation will focus on:
- Internal communication: announcements, newsletters, employee recognitions.
- Professional development: e-learning modules for technical and soft skills training.
- Online portals and apps for benefits tracking.
Professionals in corporate communication, human resources, information technology, and e-learning development will benefit from this presentation. Translation and localization have been considered an afterthought in business communication. Let’s address differences across languages and cultures for a truly effective global communication strategy.
Track: Employee and Customer Engagement
Presenter / Jennifer Horner / U.S. brings her training in data management and her interest in global communication together in her work at MTM LinguaSoft. Her background in communication research and her professional work as a writer and marketing strategist have made her hyper-aware of the importance of language services in the global business environment. She holds a BA in Anthropology from Smith College and a Ph.D. in Communication from the University of Pennsylvania. Before joining the MTM LinguaSoft team, Jen taught college courses in media studies and politics and headed up research and writing projects for an educational media company.
Thank you to the Employee & Customer Engagement Track Sponsor: