Reaching and Staying Connected with Frontline Workers
Brett Lutz will share insights about how ADM was prepared to reach all their workers with SocialChorus as their communications hub when COVID hit and how they plan to leverage the platform to mobilize their workforce for a new way of working.
- Learn how to reach and align frontline workers with personalized news and information
- Discover how to measure which communications are breaking through the noise
- Hear lessons on agility – not letting perfect be the enemy of what’s possible
Track: Solution Provider
Date: Monday, 15 June
Time: 12:30 – 1:00 p.m. PDT
Brett Lutz has served as VP of Global Communications at ADM since November 2018. In this role, Lutz directs all internal and external corporate communications activities, including communication strategy, PR and media relations, social media, crisis communications, colleague and executive communications, corporate branding and digital strategy efforts. Brett is a leading voice in corporate reputation, digital communications and employee advocacy, and is proud to serve on the board of Greater Table, a nonprofit consortium addressing food insecurity in the Chicagoland area.
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