Ready to make a shift in your company’s brand or culture? Here’s how to do it.

The Virtual IABC World Conference is your destination to reconfigure your thinking and outlook on company culture and branding. If you’re ready to make a shift in your current approach, attend #IABC20 for actionable advice on how to take the next steps.

When breaking down the value of attending, per session you’re paying just US$10 for members and US$13 for non-members, making the value of attending unmatched.

Need help justifying the cost of attendance to your company’s decision maker? Use our customizable employer justification letter to make your case.

Reshape your culture to fit a new reality

You have questions about reinvigorating your company’s culture in the age of an ever-changing and increasingly global workforce. Now is the time to shift—learn how to challenge long-held beliefs and conventions to better engage your employees with meaningful messages that resonate in our evolving business environment.

Here are a few sessions to attend if you’re ready to cultivate a more purposeful and meaningful culture:

The values economy is here
Monday, 15 June
2:30–3:15 p.m. PDT

Keynote: Carmen Simon
Tuesday, 16 June
10:30–11:30 a.m. PDT and replay 5–6 p.m. PDT

Using technology communication to facilitate a culture of change
Tuesday, 16 June
1:30–2:15 p.m. PDT

Continuous disruption as the new normal
Tuesday, 16 June
1:30–2:15 p.m. PDT

How to bring clarity to communication when everything around you is changing
Tuesday, 16 June
3–3:45 p.m. PDT

Communicating in a global world
Wednesday, 17 June
1–2:15 p.m. PDT

Reimagine your brand

You’re wondering how to establish a caring, understanding and forward-thinking brand without depersonalizing your customer base. Shift your thinking to discover how your product or service fills customers’ needs at a heart-level by learning from organizations that are excelling in this right now.

Here are a few sessions to attend if you’re ready to rethink and redefine your brand:

How to be a future-fit marketer
Monday, 15 June
11:30 a.m.–12:15 p.m. PDT

Creating a content marketing system that serves your community and your brand
Monday, 15 June
1:30–2:15 p.m. PDT

Don’t fake it! How to sell them on sustainability without greenwashing
Tuesday, 16 June
11:30 a.m.–12:15 p.m. PDT

How to bring the power of agility to your brand positioning
Tuesday, 16 June
11:30 a.m.–12:15 p.m. PDT

Keynote: Abigail Posner
Monday, 15 June
10–11 a.m. PDT and replay 5–6 p.m. PDT

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