Show your value: Make your leaders great communicators

As communicators, if we are going to maintain our place at “the intersection of business, culture, functions and audience,” we have to become better strategic advisers to the leaders we support. Communication lies at the heart of leadership, and yet leaders are often ill-prepared for the specific communication challenges leadership presents, and often under-served by the communication professionals who support them.

In this session, Colin Hatfield will reveal a few of the tools and techniques he have developed that strategic advisers can deploy with leaders to help them be more effective, inspiring and influential communicators and engage more strongly and productively with their teams. Effective leadership communication must resonate both rationally and emotionally, and it must be personal. This takes skill and specialist support, and explains why so much leadership communication is bland and unengaging. This session will help you raise your game as a strategic adviser to leaders.

In this session, you’ll learn how to help leaders be better communicators by:

  • Understanding the differences between leadership communication and news delivery.
  • Having them personalize and own their messages.
  • Ensuring messages are framed in ways that connect with an audience.
  • Ensuring messages are delivered with the right tone.
  • Acting as the “agent-provocateur.”

TrackLeadership and Strategy
Career level: Strategic adviser
Date and time: Tuesday, 5 June, 10:3011:30 a.m.

Presenter / Colin Hatfield / U.K. aims to help leaders achieve their ambitions by becoming more compelling communicators and better at engaging with their organizations. To accomplish this, Hatfield brings together four skills: narrative, presence, communication skills and strategic counsel. He focuses on real situations and scenarios facing the leader, and employs a range of proprietary tools and techniques, which once learned, can be used to address future challenges. Hatfield has worked with senior leaders at GSK, Unilever, Deloitte and Virgin Group.