Successfully navigating the path of diversity and inclusion communication

This session will teach communication professionals to successfully tackle the transformative topic of diversity and inclusion in the workplace. By taking participants through the good, the bad and the ugly of a Gold Quill Award-winning diversity and inclusion (D&I) communication campaign, participants will learn what it takes to get buy-in at all levels, how to position themselves as trusted strategic advisers, why collaboration is your friend, how to measure diversity and inclusion communications, how to use storytelling to get results, and what cultural and ethical potholes to avoid when developing D&I visuals.

As diversity and inclusion becomes an increasingly relevant topic to drive innovation, healthy bottom lines and a sense of belonging, it will be increasingly imperative that communication professionals understand how to communicate in ways that move employees from awareness to action. Bring your D&I challenge with you and perhaps your situation will be the one we crowd source to collaboratively solve in real time!

In this session, you’ll learn:

  • How to get buy-in from everyone from executives to entry-level employees on a complex and ethically driven topic like diversity and inclusion.
  • How to position yourself as a strategic adviser through collaboration.
  • How to measure the success of a D&I campaign.
  • How to craft an informative and actionable conversation about D&I.
  • How to continue the momentum onwards.

TrackEmployee Engagement
Career level: Strategic adviser
Date and time: Monday, 4 June, 12 p.m.

Presenter / Rachel Wade / Canada has been working in communication for six years, primarily focused on internal communications. She has a master’s degree in professional communication from Royal Roads University. Wade has won two Gold Quills, a PR News award and and ACE award. Over the past two years, she has become the primary strategic communication advisor on the topic of diversity and inclusion at ATB Financial as well as the chair of ATB’s employee network focused on advancing women in the workplace.


Presenter / Kerilee Snatenchuk / Canada is the director, enterprise culture and development at ATB and is responsible for shaping the diversity and inclusion strategy there. Her previous role as manager of marketing and communication has given her a deep understanding of how culture and comms collide. Snatenchuk develops and implements foundational strategies around mental health, diversity, inclusion and talent. She has spoken at the Bottom Line Conference on mental health and at the Conference Board of Canada about D&I metrics.