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IABC World Conference keynote speaker, Abigail Posner, shines a unique, humanistic lens on culture, business and technology that brings fresh perspective to corporate culture, product development, branding and marketing. Her quest is to spark novel thinking and lead people to take action. Abigail is the Director of Strategy, Production, Effectiveness & Production at the Brand Unit, Google’s creative think tank for agencies and brands. At Google, she helps advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights into strategic and creative efforts.
There’s more to this world than you see at first glance. And it can change everything. My passion is to spark your curiosity, stimulate thinking and foster wonder in our daily lives. Opening our minds to this can have profound effects on our personal and professional lives.
Whether at work or play, I have spent my life asking why and how to put those insights into action. Whether I was dissecting Talmudic laws as a child or investigating different cultures’ during my Anthropology studies at Harvard University, or examining people’s relationships with products and brands during my career in advertising, the quest for why is the thread that is woven throughout all my roles.
Now, as the Director of Strategy, Effectiveness, Content and Production at the Brand Unit, Google’s creative think tank for agencies and brands, my role is to help advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space and convert those insights in strategic and creative efforts. While at Google, I have also launched an industry-first thought leadership series on human beings emotional relationships with the digital space: Humanizing Digital. This research decodes technology in an inspiring and useful way.
I blog regularly on topics around beauty in our culture at Beautyskew.com, have published a range of articles on marketing, digital culture and beauty, and a contributor to Advertising Age & Google’s sites. I’ve been featured in a host of publications including: Business Insider, Huffington Post, the New York Times, La Presse, CNBC, Mumbrella, AdNews, B&T & Globes Israel.