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Carmen Simon, Ph.D., is changing how the world communicates. A cognitive neuroscientist, she has helped some of the world’s most visible brands craft memorable messages by focusing on how the brain works. Simon will join the 2020 IABC World Conference as a keynote speaker. Join us for an enlightening session that will offer new approaches to engaging your audiences.
Everyone in business aspires at engaging others at some point, internally or externally. In fact, engagement is so widely addressed that it’s becoming a big word that often means very little. So let’s define it meaningfully, by using science. What does it really take for the brain to be engaged?
An intriguing approach to understanding engagement is to view it from the angle of its absence. So what do we know about the psychology of boredom? Is it possible for the brain to be bored in the age of over-stimulation?
The answer is yes. Scientists used to believe that boredom was defined by the absence of stimulation. Now they are discovering that too much stimulation can have a similar effect.
So how do we prevent the brain from getting bored—therefore staying engaged with your message and your cause? The good news is that the brain does not want to stay bored for too long. From an evolutionary point, we cannot afford to stay bored.
This keynote offers four evidence-based, practical guidelines thath you can use immediately to create meaningful engagement for your internal and external audiences.
Carmen Simon is the founder of Memzy, an agency that helps corporations use brain science to create memorable messages that influence customers’ decisions. Carmen has two doctorate degrees, one in instructional technology and another in cognitive psychology, and is a recognized expert in applying neuroscience to leadership, communication design, and customer engagement. Her most recent book, Impossible to Ignore: Creating memorable content to influence decisions, has been selected as one of the top books on persuasion. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your way, and go your way.
Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people’s memory―and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon reveals how to avoid the hazards of random recall and create content that influences what people do next.
Carmen is a frequent speaker at industry events and her presentations are filled with case studies, examples, and immediately practical techniques to help you put the power of cognitive science to work for your business. Whether you’re leading an organization, communicating with others, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop messages that speak to people’s hearts, stay in their head, and influence their decisions. The tools are not just memorable―they are impossible to ignore.
Carmen is animated, bold, and has a healthy obsession with how the brain works. She lives in Sausalito, California, with her husband, two pairs of worn out hiking shoes, an overzealous Fitbit, and lots of unexplored lands.