CEO Panel

Moderated by Hugues Mousseau

For the morning general session on Tuesday, 5 June, at the IABC World Conference, we’ll hold a discussion with several top CEOs on their vision and ideas for how communication can make a demonstrable contribution to business success.

Moderated by Hugues Mousseau, vice president and partner with Syrus Reputation, the panel will also unveil the results of Syrus Reputation’s 2018 Global CEO survey, providing a unique look into the contribution of business communicators to the achievement of corporate successes.

The session will explore the question of whether business communicators are positioned to be the next chief strategy officers. It will also look at the idea that most successful CEOs are not only prolific at mastering corporate finance, operations, strategy, sales or human resources, they also display superior leadership abilities. Additionally, CEOs must also aspire to become expert communicators, while promoting and protecting their company’s reputation. In that capacity, they are surrounded by trusted business communicators acting as trusted advisers, whose role expands beyond the articulation of the CEO’s vision and objectives, and increasingly toward shaping corporate strategy.

Not all CEOs value the strategic contribution of business communication to the achievement of business objectives in the same magnitude. Come meet three successful CEOs prepared to share their thoughts and experience in working with business communicators. Are we contributing to the success of the business as much as we believe? Can we do more? What can we do to see our strategic contribution be better valued? We’ll tackle all of these issues and more.

If you are familiar with a CEO with a major organization, please help us by forwarding the Global CEO survey to them. It will only take five minutes of their time to fill out the survey and it will make a big different to our collective knowledge about how communication can support CEOs, as they work to elevate their organizations.

CEO Panelists

Luc Sabbatini

Chief Executive Officer, PBSC Urban Solutions

Luc Sabbatini is CEO of PBSC, a leading global provider of sustainable mobility solutions for smart cities. Deeply passionate about innovation, design, technology, and urban planning, each of Luc’s professional endeavors has destined him to hold his current role at PBSC. He namely spearheaded the media activities of one of the world’s largest telecommunications providers, while serving as a corporate director for some of the fastest growing players in the areas of marine logistics, environmental services, architecture and interactive gaming.

As an entrepreneur and venture capitalist, Luc strives to shape a world where every person can fulfill their purpose by taking advantage of the most affordable, sustainable and efficient mobility solutions possible. Over the past couple of years, Luc has propelled the growth of PBSC, taking it from the local success story that is the BIXI scheme in Montréal, Canada, to a world-renowned reference in the development, deployment and operation of bike sharing technologies.

Having graduated from the prestigious schools of HEC Montréal and Harvard University, Luc continues to invest both time and resources to further important social, academic and entrepreneurial initiatives that are close to his heart. A highly solicited speaker, he regularly shares his views on urban tech and mobility-as-a-service at conferences and industry events such as the World Cities Summit and the Ferrovial Mobility Executive Forum, in addition to being profiled in global publications such as Monocle, and featured in the prestigious Top 40 Under 40 list, recognizing excellence in business leaders across Canada.

Eugène Lapierre

Tournament Director, Rogers Cup presented by National Bank, and Senior Vice-President, Professional Tennis – Québec, Tennis Canada

Eugène Lapierre is Tournament Director of the Rogers Cup presented by National Bank, an ATP WorldTour Masters 1000 and WTA Premier tournament, since 2001. He is also the Senior Vice-President, Québec at Tennis Canada.

Prior to his current role, Eugène held various leadership responsibilities among tennis development programs across Québec. Due to his unique vision for the development of sports infrastructure across the country and the creation, in Montréal, of a new National Training Centre, he is often credited as one of the main architects of the emergence of Montréal as central hub of tennis in Canada. Under his leadership, the Rogers Cup is recognized globally as one of the most successful tennis tournaments after the Grand Slams with yearly record attendance.

Founded in 1890, Tennis Canada is a non-profit, national sport association with a mission to lead the growth of tennis in Canada and a vision to become a world-leading tennis nation. All the profits generated from the Rogers Cup events in Montréal and Toronto are reinvested annually in the development of tennis across the country. Tennis Canada prides itself as promoting values of teamwork, passion, integrity, innovation and excellence.

Ralph Hosker

President and CEO, Belron Canada

Ralph Hosker is President of Belron Canada since June 2009. In this capacity, he oversees the activities of some 350 corporate and franchised service centres, as well as 40 warehouses or distribution centres across Canada – operated by a team of over 1800 employees.

He joined the ranks at Belron in 2000 as Director of supply chain management and international supply management. Prior to working at Belron, Ralph held various logistics and supply chain roles namely at United Biscuits, and also spent five years as a logistics consultant for Coopers and Lybrand.

Ralph obtained a combined French and German degree at Durham University, England. He lives in Montréal, Canada, with his wife and kids.


Moderator Hugues Mousseau holds over 15 years of experience in corporate affairs and communications in the public, parapublic and private sectors.

In addition to having led teams in charge of the entire spectrum of corporate affairs and communications, he also headed communication for several mergers and acquisitions processes. Additionally, Hugues held management or consultant positions in the media, telecommunications, automotive, retail, aerospace, food, environment, pharmaceutical and health services sectors.

Solicited equally for his corporate strategy expertise than for his experience as speechwriter, media spokesperson and financial communicator, Hugues holds university degrees in political science, business administration and public law.

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