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IABC is thrilled to have innovation and trend expert Maxwell Luthy as the opening keynote speaker at the 2020 IABC World Conference. Max is the Director of Trends & Insights at TrendWatching and head of their North America office. He speaks at conferences around the world and delivers consumer insights to clients such as Google, the Walt Disney Imagineers, Spotify and the Dubai government. Max has been quoted by The Financial Times, strategy+business and The Next Web. He previously ran the company’s 3,000-member spotter network and wrote the book Trend-Driven Innovation.
Join Max Luthy, TrendWatching’s Director of Trends & Insights, as he takes you through a selection of powerful trends which have been accelerated by COVID-19. These four expectations in the consumer landscape leapt from the horizon to the present. Each trend represents an immediate opportunity for communicators to have a meaningful impact.
Max is an accomplished keynote speaker who delivers trend presentations at conferences around the world. Events include TMRE, Asian Marketing Congress and Cisco Live!, internal keynotes include Google, Citibank and Levi’s. Max has facilitated innovation workshops for North Face, Samsung, the Dubai government and 3M. He has compiled bespoke research for clients including Walt Disney Imagineering, American Express, McDonald’s, Spotify and Intel.
Max began his career in a London advertising agency. He founded a record label and was a jury wrangler for Cannes Lions International Festival of Creativity. He has a degree in economics and history from Bristol University.
As the former global director of tw:in (TrendWatching’s spotter network), he hosted meetups in Istanbul, Johannesburg and Paris, and worked with students at Parsons School of Design, London Metropolitan University, Rutgers Business School and Cass Business School.