Ryan McCarty

Culture guru

As the former director of customer and employee relations at TCC, the largest Verizon Authorized Retailer in the U.S., Ryan McCarty is no stranger to empowering employees through a powerful cultural movement. Speaking on creating a “Culture of Good,” Ryan will join the 2018 IABC World Conference as an inspirational and thought-provoking closing keynote.

Under Ryan’s guidance, TCC’s “Culture of Good,” which enables others to do good in their communities for the value of the investment rather than the return on investment, has donated US$1 million to Riley Hospital for Children; provided 100,000 backpacks full of school supplies to children; given away supply packs to 5,000 teachers; and contributed US$100,000 in grants to organizations focused on improving the environment.

Ryan hopes to inspire other businesses to create truly altruistic programs that make the world a better place. That’s why Ryan has taken on a role in a new capacity as co-founder of Culture of Good LLC.

Ryan leverages his experiences from TCC, in addition to pastoring for 20-plus years, to lead companies in developing their own Cultures of Good. Ryan believes in order for a company’s Culture of Good to be successful and meaningful, giving back must be ingrained in the foundation of its core values. In his work, Ryan helps other organizations engage the hearts of their employees and empowers them to make the changes they wish to see in their communities.