Tracy Cobb

Kal Tire

Tracy Cobb / Canada

Over the last 25 years, Tracy’s communications career has taken her from working for global fashion and beauty brands, Peter Nygård and Revlon, to having a host of her own prestige beauty clients. Tracy went on to develop innovative PR strategies and promotions for many clients as public relations director for Venture Communications and later led the communications and fund development for a multi-million dollar capital campaign for Olympic venues in Calgary, Alberta, at WinSport Canada.

Soon after moving to the Okanagan, British Columbia, in 2011, Tracy was asked to lead the development of a communication department at Kal Tire, an international tire dealer/tire management services provider with over 6,500 team members. She and her team are building strategies and content for everything from internal and crisis communications to social media and media relations that is driving public and team member interest and business results.