Is podcasting your next strategic communication channel?

With a reported 700,000 active podcasts available, this medium has come out of basements and into boardrooms as a strategic communication tool. Are you ready to harness the power of audio to solve your business needs?

This session will review how podcasts can create actionable content and truly engage audiences while achieving strategic goals. Learn how a national association shifted their content-delivery model to meet audiences where they were already consuming similar content. Get a frank and honest look at how they integrated a Gold Quill Award-winning podcast into their strategic communication plan.

Participants will:

  • Identify key audiences who are receptive to podcasts.
  • Identify if podcasting can be a viable solution within your organization’s communication plan.
  • Recognize the challenges that can impact podcast creation and production.
  • Understand the value and unique position podcasting can offer.

This session includes multimedia, audio and video to help dissect the case studies presented. There will be a guided activity for participants to help recognize how podcasting can support their organization’s business needs based on the Gold Quill framework. The Objective Lens podcast can be accessed here.

Format: Presentation
Track: Marketing & Brand

Presenter / Cathy Bouwers / Canada is an award-winning communication professional who, for over 10 years, has navigated the challenging world of communication within the not-for-profit sector. She is passionate about bringing innovative and creative solutions to life that not only inspire audiences but also solve real business needs.

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