The ultimate storytellers: Engaged employees
Employees are on social, and they’re telling your story. But engaged employees tell their stories the right way. When everyone with a Twitter account is a spokesperson, storytelling success starts with internal communication. Build a foundation of trust and alignment and empower employees with a framework for becoming powerful brand ambassadors.
- How relinquishing control will create champions and breed creativity.
- How to align employees while providing the right training for social media success.
- How internal and external communication work together to build trust and drive results.
Presenter / Robyn Hannah
In addition to her role at Dynamic Signal, Robyn Hannah sits on the Silicon Valley IABC board of directors as vice president of Communication and Technology and was recently named to Business Insider’s Top 51 People in Tech PR.
Presenter / Alli Soule’s main goal in life (at SAS) is to make sure employees feel comfortable and confident using social media in their jobs. What’s that look like? A lot of LinkedIn profile audits. Blogging a #TipOfTheWeek on time hacks using Buffer. Explaining personal versus professional social media use (and all the gray in between). Teaching is a big part of the job —from classroom courses about online trolls to eLearning on the business value of SAS on Facebook. But her pride and joy is The 140: SAS’ training-heavy, platform-light employee advocacy program, comprised of the most impressive and gracious people at the company.
Before SAS, Alli worked for ad agency McKinney and the non-profit, AAA Foundation for Traffic Safety. Follow her on Twitter @allisoule or connect with her on LinkedIn.