Un-corporate communications: Spinning corporate claptrap into killer content

Make the important interesting? Not always easy but it can be done! From development to delivery, your content can shine. In this fun session, Crescenzo Communications and Balihoo Productions will show you how to develop and deliver content that will cut through the clutter and reach, engage, motivate and inform your most important audiences.

In this session, you’ll learn:

  • How to take the “corporate” out of communications and replace it with creative.
  • How to take boring stories and turn them into compelling content.
  • How to marry compelling content and creative.
  • How to bring content and creative to life: delivery mechanisms.

Track: Solution Provider
Date and time: Tuesday, 5 June, 1–2 p.m.

Presenter / Steve Crescenzo / U.S. is a leading speaker in the corporate communication industry. He has been named the #1 speaker five times at the IABC World Conference and is a widely sought-after international consultant. Since 1998, he has led 150+ of his own popular, sold-out seminars, including Employee Engagement, Strategic Creative Communications, Writing Across All Media, Winners and Sinners in Social Media and The Master Class of Employee Communication. A former journalist and publisher, Crescenzo started Crescenzo Communications in 1998.

Presenter / Michael Bly / U.S. has been producing creative, campaigns, and videos for 20-plus years. His strength is envisioning and developing the “look and feel” of a project from concept to completion. He always asks the question, “What do you want your audience to think, do and feel during, and after their experience?” Michael’s creative vision combined with his extensive marketing experience gives him a deep understanding of how to develop an engaging and impactful experience. Michael holds an MBA in international marketing.

Sponsored by Balihoo Productions