Sponsor Insight: Why Communicators Need to Understand the Company’s “Communication Tech Stack”
Now that most of us have converted our living rooms to our home offices, we’re using video conferencing and messaging apps more than before in hopes to stay connected with our colleagues. But it’s becoming increasingly apparent that these tools are limited in maintaining the company culture and keeping the entire organization informed.
Several months ago when work from home was in transition, IT departments rushed to standardize equipment, including web conferencing and productivity tools. Now that we’ve enabled employees to work remotely, things are settling in and shifting. We’re no longer worried about the frequency of executive communications and project management. Rather, the challenge now is around employee engagement as organizations struggle to keep employees connected with the broader organization.
As much as we thought we had remote work established, our communications tech stack is insufficient. As communicators, we must first understand the gap and then garner the necessary attention needed to address these challenges. So what approach and technologies are required to address these challenges?
What your remote communications tech stack is missing
Slack and Zoom are powerful for their intended purposes, but they don’t scale company-wide communications and company culture. While they do an excellent job of promoting collaboration and productivity, they’re neither purpose-built for employee engagement nor for streamlining corporate communications.
What tool can possibly be used to fill in this gap? It’s not new, but it has certainly evolved – it’s the modern intranet. But first, it’s important to know the differences between traditional intranets and modern intranets. Modern intranets are specifically built for modern internal communications. It means that today’s intranets focus on employee engagement and streamlining corporate communications. When evaluating intranets, make sure that it’s not all about features. Simpplr Research shows that three of the top ten reasons intranets fail are attributed to processes such as executive engagement and governance.
Modern intranets are easy-to-use, have a federated administration, deploy rapidly, and more. Among many other differentiators, modern intranets can alert and deliver instant updates to employees from anywhere, without relying on the help of IT. And in COVID-19, it’s essential to reach employees instantly.
In addition, modern intranets should replicate a virtual water cooler and serve content that is:
- Trusted by all employees
- Secure within the organization
- Curated and relevant for each employee
- Timely so employees are up-to-date
- Distributed through multiple channels
Filling in the remote work communication technology gap
First, we need to understand the communications tools landscape. There are many enterprise collaboration tools and it’s important to understand each tool’s intended purpose. Each technology is designed for a specific purpose and is highly effective when used properly. For example, you wouldn’t use Slack channels to disseminate critical company updates because it risks getting lost in the newer feed posts.
The below chart serves as a guide and summarizes the different types of technologies that organizations are using to equip their distributed workforce.
The communication tech stack
It’s important to mention that intranets do not replace any of the technologies listed in this chart. Each tool is thoughtfully designed to achieve a certain goal. So you wouldn’t use an intranet to have immediate employee-to-employee communications.
Company leaders, IT departments, and communications teams should audit their existing technology stack and whether the organization uses the tools appropriately. Ask questions like: Do we have standardized protocols for using the tools? Have we provided clear guidance and expectations on when and how to use each technology?
The workforce is still changing, and will have prolonged consequences. And we can only expect social isolation to grow. Don’t let the culture you worked so hard to build disintegrate. Whether we are under the same roof or not, fostering employee engagement and company culture is just as critical for an organization’s long-term success.
If you’re for expert communications advice from industry leaders on how to guide your organization, download our free resource: 10 Internal Communications Best Practices During COVID-19.
Official World Conference Sponsor / Simpplr is today’s modern employee intranet. Our software helps companies connect their workforce by streamlining internal communications and forging employee connections. We pride ourselves on our stunning user experience. Our product’s employee adoption rates are multiples higher than industry averages. And it integrates well with other world-class, cloud-based technologies. Visit https://www.simpplr.com/.