Digital Communications Strategy Masterclass

Six ways to sharpen your digital acumen with leading digital marketing executive and data scientist

Kick-off World Conference one day early with our Digital Communications Strategy Masterclass. 

Current and future communication professionals must be savvy digital communicators, digital strategists, and results orientated – for they are often responsible for content strategy, designing brand assets, developing the brand message, and ensuring high engagement amongst their social media channels. Consumers expect bespoke digital campaign strategies to sustain their loyalty because of the multiple technological advancements and the competitive landscape. Today, many organizations utilize an omnichannel approach to connect with their current and prospective customers actively, engage their employees as brand advocates, and deepen their stakeholders’ outreach – irrespective of where they are in the customer lifecycle. The channels and options for messaging are much broader and more instantaneous than ever before. There is a need for communication professionals to have a keen understanding of how to leverage this convergence of technology and brand messaging to boost audience engagement and drive profits. 
 
This masterclass is an opportunity to gain access to the critical skills needed to expand your current approach to social media, data analytics, artificial intelligence, and visualization, all the while investigating how these constantly-evolving technologies can disrupt various industries. Through a scenario-based interactive format, you will learn about how best to harness the potential of current and emerging communication technologies to advance your organization’s communication strategy and create a bespoke consumer targeting approach.

Learning Outcomes:

  • Learn the new trends in digital communication strategy, digital landscape, and digital audiences.
  • Identify new digital tactics to launch and manage your digital communication initiative.
  • Analyze and discern the unique attributes, features, and benefits of digital media platforms.

 

Date: Sunday, 26 June 2022

Time: 1:00 p.m. - 4:00 p.m. ET

Presented by: Dr. Lilian Ajayi-Ore, Ed.D, Professor at Columbia University, NYU and TEDx Speaker

Cost: $199USD for IABC members/$299USD for non-members
When you register for two masterclasses, the combined price will be $299 for members and $449 for non-members, 25% savings!

Space is limited to 50 attendees. Register by adding this to your World Conference registration. 

Register Today