Schedule of Events

Generative AI will fundamentally transform communication, both how we practice it as professionals and the patterns of communication inside organizations. The world of generative AI changes each week, with new models and new capabilities. It can be dizzying to keep up, and many communication professionals are wondering what their role will be in the future.

We want to put communication leaders on their front foot.

In this session, we'll ground you in where the technology is today and show you what's possible when working at the frontier. You'll see real applications from Fortune 100 organizations and learn prompting strategies that turn AI from a drafting tool into a strategic partner for analysis, communication strategy design, and more. You'll walk away with concrete examples you can implement immediately, live demonstrations of frontier capabilities shaping the next 12-24 months, and practical prompting frameworks you can adapt to your organization's challenges.

This session is interactive. We'll workshop prompts together, share our screens to show AI working in real-time, and create space for your specific use cases.

Designed for communication strategists, change communication leads, and internal communication professionals who want to stay ahead of the disruption curve rather than react to it.

• Describe how Large Language Models work in clear and understandable terms.
• Use generative AI tools more effectively, at the limits of their capabilities.
• Bring immediately actionable best practices to their communication teams.