Is it any wonder that a city as creative and stylish as Montréal was designated UNESCO City of Design? Places such as the Quartier international, a showcase of modern design, art and architecture at the heart of downtown, testify to Montréal’s avant-garde character. Hundreds more examples of the Montréal’s innovation and free-spiritedness flourish in fashion boutiques and interior and industrial design spaces all over the city.
We just wrapped up a World Conference that explored the critical issues of our profession, offered new solutions to your most pressing challenges and gave you a chance to connect with your peers in a meaningful and lasting way. Now is the time to save the date for the 2018 World Conference, to be held in the lovely and cosmopolitan city of Montréal, Canada. 2018 IABC World Conference Palais des congrès de Montréal 3–6… Read More
by Kristen Delphos Tuesday at the IABC World Conference is a “sweet spot” day for many attendees. In the sea of hundreds of people, we start to recognize and create our own little tribe of conference friends. By this time, a day and a half into the program, we’ve networked, tweeted, retweeted, followed, and smiled when the notifications appeared on our devices to let us know that we’ve been followed back.
by Peg Champion “We will all become cognitive communicators,” says Jon Iwata, senior vice president of marketing and communications for IBM. Iwata led a brilliant, if sometimes unnerving, session about artificial intelligence (AI) and its broad application across every field. Iwata discussed IBM’s AI system, Watson, which can see, hear, understand, read, comprehend and recognize language. Watson was developed to “enhance and extend human capability, expertise and potential” though it’s best known… Read More
by Shea Sullivan Every time I attend the IABC World Conference, I always feel like the first sessions are brushing the cobwebs off my brain. Two of the pre-conference workshops not only dusted it, but jump-started it. And these were two sessions that engaged both sides of the brain in very different ways. If this made some uncomfortable, then good. We shouldn’t come to conferences to stay in our comfort zones of… Read More