If used properly, LinkedIn can be more than a social network for connecting with colleagues–it can help you leverage your career. However, as voiced by the participants in a recent #CommChat, moderated by World Conference speaker Chuck Gose, the site can often feel bloated by too much self-promotion, too much spam, even too many endorsements and connection requests. So, how do you filter through the noise? With personalization and frequent activity and… Read More
By Ann Wylie Next time you hit the supermarket, take a look at the magazines displayed at the checkout counter. Chances are, you’ll find that they’re packed with numerals. There’s a good reason for that: Headlines with numerals, like “Top 10,” promise quantifiable value. And that draws readers. “Numbers sell,” writes Richard Riccelli, president of Post Rd Inc. If you’re writing a tip sheet or service story, add a numeral to the… Read More
People are highly motivated to do things that stimulate the happy brain chemicals. Dopamine, oxytocin, serotonin and endorphin are stimulated by behaviors relevant to survival. However, the brain defines survival in an unusual way, so organizations struggle to tap into nature’s quirky reward system. Management by Gaming is a powerful way to do that. It aligns organizational needs with individual needs so that each team member can feel good when taking steps that… Read More
When Jordan Spieth donned his green blazer in Augusta, Georgia recently, he did more than show the world that he had won the prestigious Masters tournament. He was building a brand. Branding, or the face your company presents to the world, can attract customers and engage employees. This, in turn, drives business results and helps a company maintain its competitive advantage.
This year’s Foundation luncheon event at the IABC World Conference will offer an unforgettable experience that will enlighten, inspire and bring the best of the profession forward. Speakers will redefine what it means to be a communicator, by sharing stories on how they contributed their time and talent in remarkable and life-changing ways. Join the Foundation luncheon and learn how your peers are using their time and talent to make a positive… Read More
With the 2015 IABC World Conference weeks away, we are topping off the deal with some great prizes. Everyone who has registered (or will register) for the Full Conference Package or one of the Regular Conference Packages by 30 April will be entered into a drawing to win an Apple iPad or a brand new Apple Watch–and other great prizes. Amazing keynotes, enlightening sessions, connections that count, celebrations that inspire. That’s what you’ll experience at… Read More