This session will look at innovative, outside-of-the-box social media measurement practices effective businesses leverage to avoid the “vanity metric” traps that plague the digital monitoring landscape. Discover new ways to leverage social media to gain a competitive advantage within your marketplace. In this session, you will learn: How to identify and determine specific social media objectives that are right for your business. How your objectives influence what you measure. The social media… Read More
The Best of Show webinar series is a global virtual learning experience that takes highly rated sessions from the World Conference and brings them directly to you. We’re building on the success of the 2016 event and offering you a chance to draw from some of the best presentations at the conference and preview the kind of high-quality learning you can expect at the 2017 event in Washington D.C. Choose from five outstanding… Read More
The International Association of Business Communicators (IABC) is accepting break-out session speaking proposals for its 2017 World Conference in Washington D.C., 11–14 June 2017. Our audience of communication professionals seeks dynamic speakers who offer new, innovative and career-supporting knowledge and skills. The 2017 conference theme is #IABC17 Global Business: Lead Communication—Make Real Impact. We seek presentations that: Focus on leading communication that makes a real impact in our organizations; Build on the best… Read More
IABC is considering potential keynotes for the World Conference, 11-14 June 2017 in Washington D.C. With over 10,000 members, IABC (International Association of Business Communicators) is the largest global association for communication professionals. The annual World Conference typically draws about 1,200 attendees from nearly 40 countries. The following are criteria that we consider when selecting a keynote speaker: An authentic, dynamic and effortless speaker with a commanding stage presence who is able to connect with audiences… Read More
More than 1 million businesses are estimated to register Facebook business pages each month. Social media platforms are the most widespread and instantaneous form of global communication and information-sharing used by consumers and businesses. The number of users of social media platforms is as impressive as the rising adoption rate of social media by businesses.