The 2016 Annual General Meeting (AGM) took place prior to the World Conference this year, on 4 June at 3:30pm CST. In addition to the ratification of the new IEB slate, the AGM included the adoption of the revised Code of Ethics, the 2015 Annual Report, the revised IABC Policy Manual, and the 2015 Audit Report. A recap of the AGM can be reviewed here.
It was an honor to have you as a participant of the 2016 IABC World Conference! We hope you made valuable connections, walked away with plenty of new ideas and soaked up the type of innovative thinking that will benefit you now and into the future. Tell us what you think Getting your feedback on the World Conference helps us to make this the best experience possible. Please fill out this quick… Read More
The 2016 IABC World Conference was bursting with energy and innovative ideas. From the welcoming parade to the keynotes, breakouts and The Hub, #IABC16 was pulsing with excitement from start to finish. We’ve uploaded some of our favorite moments to our flickr account. Check it out! #IABC16 extended beyond the hotel though. Our attendees shared ideas and continued conversations online. We’ve assembled recaps of the most popular tweets throughout the conference on our… Read More
by Brad Gorman With millennial workers growing in numbers and influence in companies across the world, industries are looking for insights and best practices to attract, retain, and develop their top-talent workers across this demographic. The following insights were gathered from the session “Engaging and retaining next-generation employees” at the annual IABC World Conference, led by Mike Mulvihill of Padilla CRT.
by Michael DesRochers Measurement and analytics are “in,” and measuring digital communications is easier than ever before. Easy, however, doesn’t necessarily equate to accurate or actionable. Much like the “hit rates” of early web analytics, email open rates simply don’t provide a lot of real value. Let’s examine why. Why your email open rate is under 25% During a recent communications conference, I was shocked to overhear a conversation regarding the dismal state of… Read More