When I said “yes” to an opportunity to participate in a panel discussion on well-being in the workplace, I had no idea that the CBS Evening News would come ringing our door to tell a good story featuring Bayer. Following that experience, our new Bayer HealthCare U.S. headquarters in Whippany, N.J. saw a lot of positive mentions—from coverage in major interior design magazines, to winning local suburban green project and good neighbor awards, and… Read More
In this video from Mighty Media Group, World Conference speaker Stephenie Rodriguez shares why B2B marketers shouldn’t be focused on creating a Facebook strategy. Instead, she tells us, it’s important to have the bigger picture in mind and create a channel or content strategy. Watch to find out why. Learn how social media, alongside other disruptive technology–from the iWatch to digital publishing–will impact communication in Rodriguez’s session.
Unifying two diverse workforces is no easy task. Add two uniquely different company cultures and countries and you’re presented with quite the communication project. IABC recently spoke with Martin Hirsch, senior adviser and business partner of group communications for Roche, and Ron Fuchs, APR, Roche’s head of communications services, about their experience unifying the Swiss company Roche with the American company Genentech. Hirsch and Fuchs also share the key elements of successful… Read More
As we know, culture is changing rapidly at the intersection of people and technology. As the first keynote speaker at the 2015 IABC World Conference happening 14-17 June in San Francisco, author and digital strategist Aaron Dignan, will focus on how technology translates disruptive innovations at the fringe of the digital space. Prior to his keynote, Aaron Dignan is bringing a related topic to Twitter in the form of our weekly conversation,… Read More
Perhaps you’re a seasoned communication professional. Does that mean your skill-building days are over? No way. The dynamic nature of this profession is one that requires constant learning. Just as you become adept with one skill, a twist or turn in the communication environment requires you to upgrade your skills in another area. That’s what makes organizational communication so interesting — and so challenging. The IABC World Conference is bringing together top communication professionals to vet ideas, offer solutions and share… Read More
Coming up with new and innovative ideas doesn’t happen in a vacuum. You need to gather examples from the people who are leading the way. That’s why IABC has assembled an all-star team of marketing and brand professionals to show you what works, what doesn’t work and why. They’ll walk you through initiatives that exceeded expectations and explain how to make creative ideas work for you. Here’s just some of what’s coming your way at… Read More