1 June 2021
Leading up to the virtual IABC World Conference 2021, speakers will spotlight their can’t-miss sessions Catalyst. Read on for a sneak preview of “From Measurement to Meaning — Listening Grows Up.” Before attending World Conference, visit Catalyst for a look at the presenters’ research in The Listening Project, which explores how communicators help their organizations listen to employees.
How do organizations listen to their employees? What challenges will communicators face as we emerge from the pandemic, and how will we respond to changing expectations from employees and other stakeholders? These are the burning questions that have been on our mind in the last year and as we prepare our presentation for the IABC World Conference 2021.
During this session we’ll illustrate listening practices, barriers and success stories. We’ll show how listening helps organizations innovate, manage change and create a sense of fairness.
Our research has shown that listening to employees primarily involves surveys and measurement, and we’ll share the evidence supporting it. It’s about time we created organizations that feel more tuned in to the needs of the people who work there, and we’ll cover that, too. We’ll discuss how we can deliver a deeper understanding of the employee experience and explore how listening can help support new ways of working.
On the other side of the coin, we’ve learned communicators may overestimate how well their organizations listen. It is leaders rather than line managers who are key to change in listening, and we’ll reveal what needs to happen to make the difference.
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