In the latest issue of the IABC World Conference Brief, you’ll find the latest news and exclusive content related to the event. If you’re attending the conference, the Brief gives you a sample of some of what you’ll experience. And if you can’t make it this year, you still get the benefit of content that will offer new perspectives on some of the most challenging issues facing the profession. In this issue, you’ll find:… Read More

Get the most out your 2019 World Conference experience with the conference app. It has all the important information you’ll need for the event, like the schedule, maps, and speaker evaluations—plus features to enhance your event experience. Here’s how to download it and get started building your schedule, connecting with other attendees, and getting oriented. Step 1: Download the app. All registered conference attendees receive an email about downloading the app. The… Read More

Back when I ran an employee communication group at Verizon, little did I know the position was setting me up to one day run an agency of my own. My whole 20+ year career seemed to be focused on either marketing or employee communication. And more often than not, both. The two actually go hand in hand but, I dare say, employee communication is a tad bit harder. Why? Because you have… Read More