The State of Journalism: Insights on Social Media Usage and Pitching Preferences to Optimize Your Media Relations
Each year, Muck Rack surveys thousands of journalists to better understand how journalists preferred to be pitched in 2025. This presentation will provide actionable insights from our annual report that PR professionals can use to elevate their media relations strategy. We’ll cover: -Media consumption habits of journalists, including where they turn for news and the social channels they value most -The social media channels that journalists value the most -How journalists prefer to be pitched, right down to the best channels, day and time You’ll walk away with a better understanding of how journalists work in 2025 and valuable best practices for elevating your media relations strategy.
Learning Objectives:
- Pitch journalists according to their preferences, including top channels, days and times.
- Understand how journalists use social media today.
- Know where and who journalists turn to for sources, news and more.