Natalia Smalyuk
Founder, NBAU (Not Business As Usual)
Natalia Smalyuk advises executives and organizations on crisis resilience, strategic communication and stakeholder engagement. She draws on a career spanning international development, news media and more than 15 years with global and Canadian PR firms to help clients advance their growth agenda, protect reputation and navigate risk across sectors including corporate, public institutions and nonprofit.
As founder of NBAU (Not Business As Usual), Natalia develops crisis planning and training programs that broaden organizational understanding of issues management and enable leaders to take positive, proactive action in uncertain environments. Her approach is deeply influenced by the work of the late Ian Mitroff, whose systemic and strategic perspective on crisis management shapes her commitment to building long‑term resilience.
Natalia also hosts Resilience Unfiltered, a coffee‑chat series fostering candid conversation on complex challenges facing leaders and communicators.