Brad Whitworth, ABC SCMP IABC Fellow (He/Him/His)
Senior Advisor, Strategic Services, Smarp, USA
From Mediocre to Magnificent: the eight communication secrets of effective leaders
Brad Whitworth, ABC, SCMP®, IABC Fellow Brad is a pre-eminent thought leader, lecturer and author in organizational communication. He has led global internal and executive communication programs at HP, Cisco, Hitachi, PeopleSoft and MicroFocus. He holds an MBA from Santa Clara University and undergraduate degrees in journalism and speech from the University of Missouri. A former broadcaster, Brad is a communications coach for Stanford’s Graduate School of Business and Cal State Chico’s Engineering Leadership Program. He is one of the authors of The IABC Handbook of Organizational Communication and The IABC Guide for Practical Business Communication: A Global Standard Primer.