The right kind of disruption: make your messages louder, clearer and more accessible
15 June | 11 a.m. - 12 p.m. ET
Inaccessible information is the biggest unintentional unwanted disruptor for your audience. If people can’t see, read, download or engage with your information you’re creating barriers rather than making connections.
Save time, create a bigger impact and make your communications more accessible with these practical tips and digital tools in this session. Learn how to improve your communications and craft beautiful campaigns that attract rather than distract your readers. Lisa and Matisse will show you the latest digital tools that you can use to make sure you cause the right kind of disruption and get better results, with content that really resonates with your audience.
You'll get practical, hands-on tips and digital tools to:
- Make your messaging more understandable
- Structure your content so that it’s scannable
- Check your colour contrast so it’s readable
- Write the calls to action that are actually actioned!
You'll leave ready to:
- Jump on social media trends while staying accessible
- Create reports that land better with senior leadership
- Apply accessibility principles to any communication, for any audience
Whether you're crafting a quick social post or a strategic report, you'll gain the confidence to create content that works for everyone and gets better results.
Learning Objectives:
- Write more compelling messages that resonate with their audience
- Identify the most appropriate format to present information
- Use digital tools to check the accessibility of their emails, reports and web content