Schedule of Events

In today’s fast-changing communication landscape, disruption demands that leaders make decisions grounded in insight, not instinct. This session introduces an Integrative Research-to-Decision Framework that positions research as an indispensable element of strategic communication management — bridging the gap between theory and practice to help leaders drive clarity, credibility, and measurable impact.  

Drawing from Francisca Agho’s PhD study on The Role of Research in the Management of Strategic Communication within Organisations Registered with the Public Relations Institute, this session demonstrates how communication professionals can embed research into planning, execution, and evaluation processes.  

Through case studies and interactive discussions, participants will explore best practices for translating data and stakeholder insights into agile strategies that thrive amid disruption. Attendees will engage in scenario-based exercises to apply the playbook within their own organisational contexts.  

Whether you are a communication manager, strategist, academic, or consultant, this session will equip you with practical tools and theoretical grounding to turn insights into impactful decisions — empowering you to lead with evidence, adapt with confidence, and sustain relevance in times of change.

• Demonstrate how to integrate research into strategic communication planning, execution, and evaluation to enhance evidence-based decision-making.
• Apply an integrative Research-to-Decision Framework to real-world organisational challenges, translating insights into actionable communication strategies.
• Identify and implement best practices for using research to navigate disruption, measure communication impact, and strengthen leadership credibility.