Samuel Chen
Digital Marketing Media Manager, University of Waterloo
Samuel Chen is an award-winning digital marketing and media leader with over a decade of experience driving brand growth and innovation. As the Media Manager at the University of Waterloo, he creates data-driven campaigns that connect audiences and elevate institutional impact. Throughout his career, Samuel has collaborated with major global brands including L’Oréal, General Electric, & Subaru, delivering strategic storytelling and measurable results. A recognized speaker and educator, he teaches AI and communication across North America and serves as Vice Chair for IABC Canada East Blending creativity with analytics, Samuel continues to shape the future of digital strategy and brand engagement.