Why AI Sucks, and how we should view AI as communications professionals
15 June | 11 a.m. – 12 p.m. ET
Artificial intelligence is transforming the way we create, share, and consume content — and not always for the better. This session explores how AI-generated “slop” and mass content production are disrupting authenticity, trust, and the value of human creativity in communications.
Join Samuel Chen as he unpacks real-world examples of how communicators are navigating this disruption and reclaiming authenticity in the age of automation. Attendees will discover the best AI tools used today, learn ethical practices for integrating them into workflows, and explore strategies to outpace competitors who rely solely on machine-generated content.
Through live demonstrations and interactive discussions, participants will gain hands-on experience using AI responsibly while reinforcing their unique human advantage — empathy, storytelling, and strategic thinking.
This session is ideal for communication professionals in marketing, public relations, and corporate communications who want to stay ahead of the curve, strengthen trust with audiences, and lead with authenticity in an increasingly AI-driven world.
Learning Objectives:
- Understand their value as communicators when dealing with their organization and potential clients
- using selective AI tools the right way and showcasing the efforts of trust with their community
- identify the risk of using certain AI tools within an organization that could harm their current workflow consistency