Join us for Ignite, fast-paced, short sessions intended to spur conversation and creativity!
How the Metaverse is revolutionizing the concept of social communication
Speakers: Leigh Dow, Identiv
Global Standard Focus: Ethics
Keywords: Marketing and Brand, Digital and Social Media, Trends and Innovation
The Metaverse and AR are revolutionizing the concept of how we communicate, live, work and play around the world. It is the evolution of the social experiment, one that merges our physical and digital identities. This new phygital world allows us to create and recreate ourselves as many times as we choose. Our digital personas (avatars) will not be limited by our own physical bodies, or siloed by social constructs. Through virtual worlds, NFTs and immersive experiences, brands can reach consumers in an entirely new way. Every brand and company will need a metaverse strategy to create experiences that transcend today’s communication and equity barriers. Communication tech can have a significant positive or negative impact on humanity. It's up to communicators to ensure communication tech can connect in ethical, equitable, and responsible ways.
Learning Objectives:
- How communicators bring an ethical approach to new communication tech.
- How communicators can use the metaverse to build greater equity, diversity, and inclusion.
- Overview of how Web 3 is changing the way we communicate.
Social Media and Wellbeing: Are your social media posts actually making your clients depressed?
Speakers: Katrina German, Ethical Digital
Global Standard Focus: Ethics
Keywords: Corporate Communication, DE&I, ESG
Communication can impact people every day, in positive ways. We just need to be aware of our effects as content creators. After gathering extensive academic research of the effects of social media on well-being, the team at EthicalDigital.ca has created a dynamic presentation that details how social media is affecting our day-to-day emotions - and what we can do to make sure that your online customers (and potential customers) feel supported by your brand. In this intensive presentation, you'll learn the most interesting facts about the effects of social media on well-being, including sleep, depression, anxiety and overall self-esteem - and what we can do to connect with our audiences in genuinely meaningful ways.
Learning Objectives:
- List many of the effects of social media on well-being
- Examine recommendations for creating content that helps our audiences instead of harming them
- Conduct an analysis of current social media processes and content from your organization and make tangible, immediate changes
Combating disinformation during the COVID-19 pandemic
Speakers: Caitlin Polochak, Amazon
Global Standard Focus: Consistency
Keywords: Crisis Communication, Public Relations
The last 19 months has proved that you can never be too prepared for a crisis. Discover how a PR professional for one of the largest public health systems stayed on top of a crisis communications strategy to ensure that her audiences remained informed, engaged, and up-to-date on critical issues during the COVID-19 pandemic. Caitlin will share her company’s communications journey over the course of the pandemic, which later led her to succeed in a PR role at Amazon.
Learning Objectives:
- Upon completion participants will be able to learn how to build stronger relationships with the media and the public through trust and consistency.
- Participants will be able to apply their learnings from one PR role to the next in a different business sector.
Of Trust, Hope and Parity: How Communication Can Rebuild All This And More
Speakers: Dr. Vishnupriya Sengupta, PwC India
Global Standard Focus: Engagement
Keywords: Corporate Communication, People and Culture, Stakeholder Engagement
Communication can rebuild trust - much in deficit in today's world. On the flip side, it could also provide an illusion of rebuilding trust. To achieve the former, communication needs to factor in Precision, Simplicity and Spontaneity, Pregnant pauses, Breadcrumbing, Non-hierarchy and Action-speak. By way of authentic examples I would like to show how communication can rebuild trust by creating an ambience of transparency. Up your game of communication by availing of these best practices that may be applied to any situation or context to convince the target audience that the walk is the talk.
Learning Objectives:
- Upon completion, participants will be able to understand why it is important to balance speech and silence as one communicates and create an ambience where all can speak freely to rebuild trust
- Upon completion, participants will be able to understand why communication is as much about body language as verbal language and how active listening can help rebuild trust
- Upon completion, participants will be able to understand why communication can be transformational, can rebuild trust, re-instill hope and equity.
Communication: Breaking Barriers across Globe
Speakers: Prerna Sinha, Urbane Essence Pvt Ltd
Global Standard Focus: Ethics
Keywords: People and Culture, Change Communication, Internal Communications, Communication Skills
A session that focusses on love as the medium of communication and showcases how it helps in breaking barriers across globe. How organisations can also use 'love' language to communicate to the mankind across globe, build an empire and create their legacy! Love is the most beautiful medium of communication and it can help in achieving any impossible dream. So, come join us for this unique session which intends to make the world a better place. Creation, of any form is the result of right communication and that is going to be covered in this session.
Learning Objectives:
- Upon completion, participants will learn he power of communication.
- The participants will understand how to include 'love' as an ingredient in their communication.
- The participants will learn how communication will help them create an empire or a legacy!