Robin McCasland, SCMP (She/Her)
Senior Director Corporate Communications, Blue Cross and Blue Shield Plans of IL, MT, NM, OK & TX, United States
What Senior Leadership Need to Know
Robin leads her employer’s content creation/delivery teams. She also heads the employee listening program, demonstrating how employee/executive communication adds value to the business bottom line. She has held leadership roles for Texas Instruments, Dell, Burlington Northern Santa Fe and other well-known companies. Robin is a past IABC chairman and has served in countless association leadership roles for 30 years. She was recognized by Ragan/PR Daily as one of the Top Women Leaders in Communications. She’s also received IABC Southern Region and IABC Dallas Communicator of the Year honors. Robin is a graduate of The University of Texas at Austin.