The Future of In-Person Events
15 June | 1:30-2:15 p.m. ET
| Speakers: |
Mike Klein, IABC Fellow, FIIC, FCSCE, Strategic.Global
Monique Zytnik, Monique Zytnik Consulting
Arlene Amitirigala, MA, MBA , TrulyArlene Communicaitions/Enercare
Renee Summers, B.Comm, SummersDirect Conference & Events
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In a world shaped by disruption — from hybrid workplaces to AI-driven communication — in-person events are being reimagined. No longer just gatherings, they’re becoming purpose-driven experiences designed to connect people, spark emotion, and build community in ways digital platforms can’t replicate. This interactive session explores the evolving role of face-to-face events in a disrupted communication landscape. Involving experts who’ve led corporate and industry-level conferences in this changing environment, we’ll examine how communicators are blending technology, neuroscience, storytelling, and collaborative agenda-setting to create memorable, measurable impact. This session is ideal for internal communication, corporate affairs, and event professionals who want to transform traditional meetings into immersive, human-centered experiences that thrive amid disruption. Leave with practical insights and examples, fresh inspiration, and a renewed understanding of how in-person events can strengthen connections in an increasingly digital world.
Learning Objectives:
- Reassess the Role of In-Person Events: Understand how disruption — from AI to hybrid work — is reshaping the purpose of live gatherings, shifting them from information delivery to experience design that drives connection, culture, and engagement.
- Apply Human-Centered and Data-Informed Design: Learn practical frameworks and tools for crafting in-person experiences that combine behavioral science, storytelling,collaboration and measurement to achieve lasting impact and organizational alignment.
- Create a Future-Ready Events Approach: Identify actionable strategies to transform traditional meetings and conferences into immersive, inclusive, and scalable experiences that thrive in a disrupted communication environment.