Building Strategic Connections: A Research-Based Framework for Digital Communication Excellence
9 June | 11:00 AM - 11:45 AM PT
Session Type: Interactive Workshop
Global Standard Focus: External Communications
Drawing from groundbreaking research published in "Unpacking Micro-Influence within the Australian Creative Sectors" (Harrison, 2024), this session introduces a practical framework for building authentic digital connections in today's complex communication landscape. Participants will discover evidence-based strategies for fostering meaningful engagement across digital platforms by examining five essential dimensions of digital influence—network characteristics, personal attributes, content creation, strategic approaches, and generated outcomes. This research-backed approach challenges conventional wisdom about digital communication while providing actionable tools for immediate implementation. Ideal for strategic communicators seeking to enhance their digital engagement through empirically validated techniques that balance global reach with local relevance.
Learning Objectives:
- Apply the five-dimensional theoretical framework to assess and enhance their organization's digital communication strategy.
- Develop content strategies that authentically connect with audiences while maintaining professional credibility.
- Implement measurement approaches that evaluate both quantitative reach and qualitative relationship strength.