Session Details

Manipulation or persuasion? Heighten your awareness of how time-old techniques influence combined with new sophisticated new technology, persuade and manipulate you in the workplace, online, and societally. How can you connect and persuade others as a communicator, knowing you are wielding your skills with ethical precision?  In this illuminating session you'll see how key brands wield their marketing power through big-brand examples and insights from technical experts who get paid to manipulate you. As you climb the ladder and work with different leaders and in different teams, these insights will help raise the flags for psychologically unsafe environments and situations where you might be manipulated to go against your better judgment.  With this knowledge, you'll feel more confident to identify where the dark arts are acting upon you and how you want to play your game.

• Identify different techniques, in the workplace, online, and in marketing, which aim to manipulate them.
• Contemplate different strategies to mitigate this so they can make conscious choices.
• Confidently connect and communicate with integrity—spot and avoid manipulation of others in the business world.