Beyond Metrics: Building a Data-Driven Communications Strategy
In a world drowning in data, why do most organizations still make decisions based on things "feel"? We'll dig into this head-scratching reality and show how the best companies actually put their data to work - no fancy technology required. We'll look at how you can turn overwhelming amounts of numbers into clear stories that actually drive action across teams that may speak very different languages. With plenty of practical examples and proven approaches, you'll learn how to make data digestible, relatable, and most importantly, useful in driving real decisions. This is all about making data work for people, not the other way around.