Masterclass: Culture Is Your Unseen Competitive Advantage — Is Yours by Choice or by Chance?
Culture is influencing your team and organization’s success in ways that are often invisible but undeniably powerful. It’s the driving force behind team performance, engagement, trust, safety and connection. Yet, too often, culture is left to be experienced and interpreted by your people rather than being crafted intentionally and communicated explicitly.
In this train-the-trainer style masterclass, global culture and leadership expert Shane Michael Hatton will equip you with a tested conversation framework to shape your team or organizational culture with purpose. Backed by research with over 1,000 frontline managers, Shane’s approach combines insight with action — helping you understand, design and sustain the culture you want in your team or business.
Whether you’re a seasoned communication leader or consultant, this interactive session provides practical tools to elevate your influence and build a culture that lasts. You’ll leave this masterclass with more than just theory. You’ll have a roadmap to design, embed and sustain the culture your team, organization or clients need to thrive.