Session Details

In this interactive 3-hour master class, Sean Alexander, a Microsoft veteran responsible for the first OpenAI partnership and leader in AI innovation, will guide participants through the transformative impact of Generative AI (GenAI) on business communication. This session will offer a mix of foundational knowledge and hands-on tools to help business communicators leverage GenAI to enhance their communication strategies.
During this Master Class, we will cover:
•    The latest evolutions of GenAI and its current role in business communication.
•    The ethical considerations of using AI-generated content, focusing on transparency and accuracy.
•    Advanced GenAI tools for content creation, customer interaction, and internal communication.
•    Best practices for automating workflows and optimizing customer service using AI-driven tools.
•    Future trends in GenAI that will shape the future of business communication.
What You Will Take Away from the Session:
•    A deep understanding of how GenAI is transforming business communication and its applications across various domains.
•    Practical knowledge of advanced AI tools for content creation, tone adjustment, visual design, and workflow automation.
•    Insights into how AI can optimize internal communication, meeting management, and decision-making processes.
•    A toolkit for articulating to C-Suite leaders the ROI of integrating transparent and ethical AI practices into your business, emphasizing long-term strategy and brand reputation with real-world examples of what to do (and not to do).
All participants will come away with a comprehensive understanding of how to use GenAI to drive innovation and efficiency in your business communication efforts.