Master Class - Improvisational Leadership
8 June | 1:00 PM - 4:00 PM PT
| Speakers: |
Fred Cook, USC Center for Public Relations
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Session Type: Master Class
Global Standard Focus: Leadership
Additional Registration Required
What does it take to be a successful leader in PR and communications? Confidence, creativity, curiosity, and courage—four key competencies that will set future leaders apart. This interactive workshop will challenge you to step outside your comfort zone, embrace new challenges, and think like an improviser.
Led by USC professor and former Golin Chairman Fred Cook, this session is inspired by his book, Improvise: Unorthodox Career Advice from an Unlikely CEO. Fred will share unconventional career lessons from his own journey—starting as a cabin boy, doorman, and tour guide before rising to lead one of the world’s top public relations firms. Along the way, you’ll gain insights from visionary leaders like Steve Jobs, Jeff Bezos, and Herb Kelleher, while discovering new tools to grow your own leadership potential.
Walk away with fresh perspectives, practical strategies, and the confidence to take your career—and your leadership—to the next level.