Interested in thought leadership for your organization but unsure where to start? Already producing some thought leadership but want to refine and scale your approach?
Whether you're a leader, communicator, marketer, or consultant exploring thought leadership, or part of a team looking to turn internal knowledge into publishable insights, this interactive, 3-hour masterclass will equip you with the strategy and structure you need.
You’ll learn how to uncover and articulate your best ideas, engage subject-matter experts, and establish a repeatable process that drives influence, leads, and credibility—both for your organization and your own career.
Join Rhea Wessel, author of Write Like a Thought Leader and founder of the Institute for Thought Leadership, for a live, interactive masterclass on how to design, launch, and sustain a strategic thought-leadership initiative.
You’ll also hear from Peter Evans, CEO of ExpertFile, who will share award-winning case studies that reveal the secrets to creating successful thought leadership programs that promote your subject-matter experts as industry voices. He’ll show you how organizations of all sizes are embracing this new trend of “expertise marketing” to build reach, relationships, reputation, and revenue.
While you don’t need new technology to begin, we’ll also discuss how AI and digital tools are already transforming how organizations accelerate and scale their thought leadership programs through better positioning, content creation, internal adoption and results measurement.
Why This Matters for Your Career
Leading or contributing to a thought leadership program is a powerful career accelerator. It positions you as a strategic communicator, an internal influencer, and an expert in shaping industry conversations. Whether you’re looking to increase your executive visibility, build your personal brand, or open new professional opportunities, mastering thought leadership strategy can set you apart.
What You’ll Learn:
✅ Why thought leadership matters—how it drives market influence, sales leads, and reputation for both organizations and individual careers
✅ How to structure a program—the key roles and repeatable processes that make thought leadership work
✅ How to activate your subject-matter experts—getting the best thinking out of your teams and turning it into compelling insights
✅ How AI makes thought leadership easier—from uncovering ideas to generating content and securing internal buy-in
✅ How to overcome internal resistance—strategies to get buy-in and sustain momentum
Instructors:
🔹 Rhea Wessel – Founder of The Institute for Thought Leadership and author of Write Like a Thought Leader. Rhea helps organizations operationalize thought leadership through program design an execution that systematizes the way experts generate, develop, and share their best ideas. She is a regular contributor to Forbes.com.
🔹 Peter Evans – Founder of ExpertFile and an expert in executing thought leadership programs at scale and promoting internal subject-matter experts to build market influence. He has developed many successful thought-leadership programs with clients in technology, consulting, healthcare and higher education to win multiple IABC awards.