Schedule of Events

The most effective internal communication doesn’t just share information — it connects with both the hearts and minds of employees. In an age of constant disruption and growing disconnection, stripping communication of its humanity is a costly mistake. Change is, at its core, an emotional process — and organizations that acknowledge and support that reality unlock higher performance, adaptability, and wellbeing. 

In this talk, Andrea Greenhous explores the power of communicating with emotion: why it’s essential in today’s world of work, what gets in the way, and how to turn emotional connection into a measurable driver of success.  

She shares the story of a hospital undergoing significant transformation. When launching its new strategic plan, Andrea and her team made emotion an explicit goal — measuring how employees felt about the change and using those insights to guide next steps. The result? Communication that not only informed and inspired but also helped people move through change with confidence, compassion, and clarity.  

Because when communication connects with the heart, it drives everything else that matters.

• Understand the neuroscience behind emotion and how emotional connection shapes attention, memory, and behaviour — making communication more impactful and lasting.
• Apply creative storytelling, multimedia, and visual techniques to transform routine briefs into high-impact campaigns.
• Manage creative talent effectively to deliver consistent, innovative, and audience-centered communication results.