Schedule of Events

What if the rules that move planets could also move people at work?  

This energetic session reframes classic science ideas into a practical playbook for modern communicators. Chuck and Pinaki  translate Force, Energy, Gravity, and Newton’s Laws into everyday planning tools that help you build messages with substance, speed and stickiness.  

You will learn how to give your message “mass,” when and where to add “acceleration,” and how to use culture as a multiplier rather than a blocker. We will run quick labs, do safe mini “experiments,” and map a real campaign to the Force Equation so you can see what creates motion and what creates friction.  

Expect fun, not fluff. You will leave with a reusable playbook, a simple adoption scorecard, and language you can use with leaders and teams to explain why a message will move people, not just inform them. Ideal for communicators who want fresh thinking and practical tools that fit frontline and hybrid realities.  

Disruption is here; this session gives you the science to harness it.

• Map any communication initiative to the Force Equation by defining message mass, selecting two acceleration levers, and predicting expected impact.
• Design a micro-experiment that increases adoption, including a hypothesis, a cultural fit check, and one metric for engagement.
• Anticipate likely resistance using Newton’s “equal and opposite reaction” and draft tcounter-messages that reduce friction.