The Dancefloor Doesn’t Lie: What Communicators Can Learn From DJs
16 June | 3-4 p.m. ET
Session Type: Interactive Workshop
What if your next communication strategy was more like a DJ set than a content plan? In this high-energy, music-infused session, Monique Zytnik and Pinaki Kathiari explore what communicators can learn from the world of club DJs, masters of reading the room, crafting emotional journeys, and building shared experiences that move people to action. Together, they’ll remix traditional communication thinking by shifting our role from content production to creating multisensory, shared experiences. You’ll discover how to “read your dancefloor,” when to turn up the volume or dial it back, and how to tell stories that make people feel part of something bigger. This interactive session includes live music moments, storytelling techniques, and practical tools to help you design communication experiences that resonate. It’s about rhythm and melody. Perfect for communicators ready to move beyond content and start orchestrating connections.
Learning Objectives:
- Read the Room Like a DJ: Learn how to sense audience energy, emotion, and engagement, and adapt your communication “setlist” in real time for maximum resonance.
- Design Multisensory Experiences: Move beyond content delivery to create communications that engage sight, sound, and emotion, turning information into shared experiences that connect and inspire.
- Master the Rhythm of Engagement: Discover how pacing, pauses, and storytelling flow can sustain audience attention and prevent “message fatigue” - the communication equivalent of an overplayed track or not enough recovery tracks.