Schedule of Events

Disruption isn't just operational, it's emotional. After repeated restructures, layoffs, and whiplash pivots, your people aren't just tired. They're traumatized. "Change trauma" is real: a state of chronic psychological threat that shuts down trust, engagement, and the capacity to move forward. And traditional change communication? It often makes it worse. This session equips communicators to recognize when audiences are operating from fear, not curiosity - and to communicate in ways that prevent trauma from taking root or avoid deepening it when it's already there. Through neuroscience-backed insights and live message redesign, attendees will learn what triggers the stress response during change, what minimizes it, and how tone, timing, and transparency either build psychological safety or erode it further. This session presents a trauma-informed messaging framework and conversation tools to guide communications through disruption without breaking trust or re-injuring teams already on edge. Because when change hurts, how we communicate determines whether people can still follow or whether we've lost them for good. This session will be beneficial for mid-to-senior communication professionals leading transformation, culture, or internal engagement during ongoing disruption.

• Identify signs of change trauma in individuals and teams by recognizing behavioural, emotional, and communication patterns that signal threat, not resistance.
• Apply a trauma-informed communication framework to redesign messages, adjusting tone, timing, and transparency to reduce defensiveness, fear and anxiety, and rebuild psychological safety.
• Re-shape communication approach from the perspective of the stabilizers, not motivators.