Schedule of Events

In a world where algorithms decide what we see, and what we don’t, communicators face a new kind of disruption: reality itself.

Every audience lives inside a personalized feed that reinforces beliefs, reshapes trust, and fragments perception.  In this session,  Angus will explore how communicators can break out of those echo chambers and rebuild audience understanding through empathy, data, and creativity.

Drawing from his work leading marketing at Fullintel and campaigns for brands like Bevi, Google, and Disney+, he’ll share actionable frameworks to balance AI-driven insights with human-centered storytelling.  As both a content strategist and viral creator with over 100K followers across platforms, he's seen firsthand how authenticity drives connection — and how creator-style storytelling is redefining PR and communications. 

You’ll leave with a five-step “Media Diet” toolkit to audit your feeds, diversify your inputs, and use AI responsibly, all while strengthening trust and creative impact in an age of algorithmic disruption.

• Decode the Algorithmic Mind: Understand how algorithms quietly shape public perception — and learn to use data, empathy, and curiosity to see beyond your own feed.
• Design a Healthier Media Diet: Audit your team’s “information intake” and rebuild it with diverse sources, creator perspectives, and AI insights that sharpen strategy instead of reinforcing bias.
• Turn Disruption into Connection: Apply creator-era storytelling and real-time audience awareness to build brand trust, transform PR blind spots into opportunities, and make your next campaign genuinely scroll-stopping.