Schedule of Events

In an era defined by disruption — rapid technological shifts, evolving ethics, and global energy transformation — how do organizations keep employees aligned and engaged?

Hydro-Québec faced this challenge head-on during a period of unprecedented change: multiple leadership transitions, bold strategic pivots, and the launch of a transformative 2035 Action Plan. This session explores how we turned complexity into clarity and disruption into opportunity. Through innovative internal campaigns, gamified tools, and multi-channel strategies, we empowered employees to embrace strategic priorities and measure success with tangible performance indicators.

We’ll share how we adapted messages for diverse internal audiences, leveraged creative engagement techniques, and built a culture of understanding and ownership around strategic goals.

Attendees will gain actionable insights on:

• Simplifying complex messages for diverse internal audiences.
• Driving engagement through creative, interactive communication methods.
• Measuring impact to prove ROI and sustain momentum.

Beyond practical tools and examples, participants will also gain fresh ideas and perspectives on how they can tackle similar challenges in their own organizations, turning disruption into a catalyst for stronger internal alignment and engagement. If you want to learn how to communicate strategy in times of uncertainty — and walk away with strategies you can implement immediately — this session is for you.

• Describe key challenges in communicating strategic priorities during disruption.
• Identify innovative techniques to simplify and personalize internal messaging.
• Develop metrics to evaluate the success of internal communication campaigns.